Senior Vice President, Marketing

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $275 000 - $300 000 / an

⏰ Temps Plein

🔴 Expert

👔 Vice-président

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Instructure

Site WebLinkedInTous les Emplois

1001 - 5000 employés

📚 Éducation

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure en 2024-07

Education • SaaS • B2B

Instructure est une entreprise spécialisée dans la technologie éducative qui conçoit des plateformes d'apprentissage et d'évaluation basées sur le cloud, connue principalement pour Canvas LMS. Elle propose un écosystème intégré de produits et services SaaS, incluant la gestion de l'apprentissage, l'évaluation alignée sur les normes (Mastery), la certification et les archives (Parchment), l'analyse, ainsi que des outils pour l'éducation K-12, le supérieur et la formation dans le milieu professionnel/gouvernemental. Instructure se concentre sur la réussite des étudiants, l'intégration avec des partenaires, et des solutions évolutives pour permettre aux institutions et organisations de délivrer, évaluer et certifier l'apprentissage.

Description

• Instructure is approaching $1B in ARR and operating at a scale where marketing must function as a true commercial engine. • Lead a marketing organization of significant scale and depth — spanning lifecycle marketing across three major business segments, brand and creative, communications, and web and digital — while directly owning marketing strategy and execution for our BizGov segment. • Propose and drive the enterprise marketing strategy in close partnership with the President, Global Commercial Organization, and execute that strategy through a talented, multi-disciplinary organization of marketing leaders and their teams. • Set the direction for how Instructure generates awareness, builds pipeline, and wins and grows customers across Higher Education, K-12, International, and BizGov markets. • Drive pipeline contribution targets, hold your teams accountable to them, and partner peer-to-peer with Sales and Customer Success leadership to ensure marketing’s output converts. • Own and evolve the Instructure brand and narrative to ensure the brand is an accelerant to commercial outcomes, not a separate workstream. • Lead international marketing efforts to ensure Instructure’s marketing presence, pipeline contribution, and brand strength extend meaningfully across global markets.

🎯 Exigences

• 10+ years in B2B SaaS marketing, with meaningful experience at companies of $300M ARR or greater. • Demonstrated ownership of pipeline generation — you’ve sat in QBRs, you know what pipeline coverage means, and you’ve been held accountable to revenue targets. • Experience leading multiple marketing functions simultaneously — you’ve managed beyond your core discipline and built leaders, not just teams. • International marketing experience — you’ve operated in or led marketing across multiple geographies. • A track record of brand and positioning work that moved commercial outcomes, not just perception scores. • Executive presence and communication skills that work at the board level and at a sales kickoff on the same day. • A mission-driven orientation around education and learning is a plus but not required. • Kindness, directness, and a good sense of humor. We take the work seriously and each other lightly.

🏖️ Avantages

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection