Performance Marketing Specialist

🕒 il y a 4 mois

🇪🇸 Espagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de performance

👻 Score fantôme 55%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Pourquoi ce score :

• Ouverte depuis 142 jours.
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Moniepoint Inc. (Formerly TeamApt Inc.)

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1001 - 5000 employés

💳 Fintech

🏦 Banque

Fintech • Banking • Payments

Moniepoint Inc. est l'écosystème financier tout-en-un de l'Afrique qui offre des solutions fluides de paiements, de banque, de crédit et de gestion d'entreprise pour plus de 10 millions d'entreprises et d'individus. En tant que principal acquéreur de commerçants du Nigéria, Moniepoint soutient la majorité des transactions par terminal de paiement électronique (TPE) dans le pays. L'entreprise traite 17 milliards de dollars chaque mois tout en assurant des opérations rentables. Depuis le début de ses opérations en 2019, Moniepoint continue de soutenir les entreprises grâce à sa plateforme complète de services financiers, faisant des progrès significatifs en matière d'inclusion financière sur les marchés émergents.

Description

• Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for personal and business banking acquisition • Build and maintain campaign structures optimized for Moniepoint's dual-product funnel • Set bidding strategies, budget allocation frameworks, and creative testing cycles • Own campaign performance from brief through launch, optimization, and reporting • Architect and own the measurement stack, including Firebase / GA4 event taxonomy, Google Tag Manager, and server-side event pipelines • Lead Conversion APIs and enhanced conversions implementation • Define and own the attribution model • Partner with engineering and data teams to ensure Google event data is accurate, complete, and timely • Build tracking audit protocols and identify attribution gaps • Own Google acquisition CAC targets and LTV/CAC economic models • Build payback period models for emerging-market conditions • Design bidding and budget logic using true LTV signals and offline conversion data • Diagnose CAC drift against LTV thresholds • Build channel reporting systems and establish review cadences • Translate channel performance into business language for senior stakeholders • Adapt acquisition strategy to emerging-market user realities and fintech advertising constraints • Complete a 90-day audit and improvement plan, establish measurement remediation, build an LTV/CAC baseline, and launch governance cadence • Develop a scalable Google growth engine, improve signal quality, validate attribution, document the playbook, and build team foundations

🎯 Exigences

• 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale • Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding • Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — and understand why each component matters • Fluency in LTV/CAC modelling, including building models, owning assumptions, and using them for budgeting and bidding decisions • Experience operating in a fintech or financial services context, with knowledge of acquisition compliance and trust dynamics for financial products • Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets; Nigeria specifically is a significant advantage • Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions • Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems • Prior work on dual-product or dual-segment acquisition with separate funnel logic

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