Marketing Automation Data Specialist

🕒 il y a 1 jour

🏈 Alabama, Arizona, +23 états de plus – Distant

🏈 Alabama – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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mPulse

Site WebLinkedInTous les Emplois

501 - 1000 employés

🏥 Santé

☁️ SaaS

🤝 B2B

💰 Series unknown en 2022-02

Healthcare • SaaS • B2B

mPulse est une entreprise spécialisée dans les expériences et les informations en santé qui propose une plateforme d'Expérience et d'Informations en Santé (HXI) alimentée par l'IA, ainsi qu'une gamme de produits : analyses prédictives, communications de base, engagement omnicanal, portails de santé, gestion de contenu et acquisition & paiements, pour aider les régimes de santé, les systèmes de santé et autres organisations de santé à améliorer l'engagement des membres, combler les lacunes de soins et répondre aux exigences réglementaires. Leur plateforme offre des communications personnalisées et automatisées, basées sur des données, à grande échelle pour soutenir Medicare, Medicaid, les plans commerciaux, les TPAs, les ACOs, les pharmacies et les sciences de la vie/essais cliniques. mPulse met l'accent sur la modernisation des portails membres, les communications de gestion de l'utilisation, la performance CAHPS/HOS et le ciblage précis pour stimuler les résultats cliniques et financiers pour les clients (utilisés par plus de 400 organisations de santé selon leurs documents).

Description

• Monitor data flow across connected systems, troubleshoot synchronization errors, and resolve issues • Manage the lead lifecycle from capture, validation, scoring, and routing through conversion • Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes • Maintain CRM data integrity and quality standards • Build and maintain campaigns across the marketing automation platform and CRM, including naming and tagging standards • Build and quality-check marketing emails, forms, and landing pages • Manage list processing from intake through CRM delivery • Build and maintain marketing reports and dashboards and validate accuracy • Analyze campaign and channel performance and deliver written recaps with findings and recommendations • Support attribution and funnel reporting, tracking governance, and conversion measurement • Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting • Support marketing operations projects and platform migrations, including documentation, data preparation, and testing • Administer the marketing technology stack and platform integrations, including field mappings, sync rules, and data flow between marketing automation and CRM • Document operational processes and identify efficiency improvements • Partner with Marketing, Sales, Product, and Sales Operations while reporting to the Digital Marketing & Marketing Operations Manager

🎯 Exigences

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership • 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping • Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results • Working experience administering an enterprise marketing automation platform • Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly, evidenced by a prior migration or implementation • Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors • Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience • Proficiency with marketing automation platforms and CRM systems, including workflows, campaign structures, and system integrations • Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and manipulation of large data files • Strong written communication skills and ability to explain technical findings to technical and non-technical audiences • Ability to manage time, prioritize deliverables, and meet deadlines • Ability to work collaboratively across Marketing, Sales Development, and Sales Operations • Ability to stand and sit for extended periods • Ability to lift 50 lbs.

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