Acquisition Marketing Lead

🕒 il y a 1 jour

🇺🇸 États-Unis – Télétravail

💵 $90 000 - $125 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Clients Blackbox, Inc.

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2021

📣 Marketing

🤝 B2B

💸 Finance

Marketing • B2B • Finance

<Clients Blackbox, Inc. > est une agence de performance branding et de génération de la demande qui collabore avec des conseillers en investissement indépendants (RIAs) pour acquérir des clients fortunés et proches de la retraite via le marketing numérique axé sur l'éducation. Ils offrent un service entièrement géré, conçu pour vous, incluant la rédaction de scripts vidéo, la création de contenu, un ciblage propriétaire (y compris des datasets HNW), une optimisation en temps réel et des processus de conformité axés sur les RIAs. L'entreprise met l'accent sur le retour sur investissement mesurable et la croissance de l'équité de marque, mettant en avant son statut de partenaire Meta et des métriques suivies issues de tests publicitaires approfondis et de la génération de rendez-vous.

Description

• Own a portfolio of client accounts and serve as the primary strategic point of contact • Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps • Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls • Translate performance data into clear recommendations and strategic decisions • Build client relationships supporting retention, renewals, and referrals • Identify and address account risks and opportunities • Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking • Manage budgets, audiences, bid strategies, account structure, and creative testing • Monitor daily performance against cost-per-appointment and other acquisition metrics • Diagnose underperforming campaigns and determine performance improvements • Develop testing strategies across audiences, offers, messaging, creative, and campaign variables • Write direct-response ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, offers, and messaging variations for testing • Use performance data to generate creative and messaging hypotheses • Collaborate with video editors and provide creative direction • Use AI tools to accelerate research and copy development • Set up and troubleshoot tracking, Meta pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead-routing workflows • Resolve technical issues between advertising platforms and client systems • Evaluate media, messaging, tracking, and lead flow to identify funnel problems • Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention

🎯 Exigences

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility • Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations • Proven ability to manage campaigns toward defined performance targets while supporting client retention • Strong direct-response copywriting skills, including ad copy and scripts • Experience developing and testing creative concepts, hooks, angles, and messaging • Experience with conversion tracking, pixels, and basic marketing automation • Strong communication, organization, analytical, and problem-solving skills • Financial services marketing preferred • Lead-generation and appointment-setting campaigns preferred • Video sales letter marketing preferred • High-ticket or considered-purchase funnels preferred • Performance marketing agency experience preferred • Direct-response advertising preferred • Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels • Upper-range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions • Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred

🏖️ Avantages

• Paid Time Off, including vacation, sick time, and public holidays • Training & Development • Work From Home • Flexible Schedule • Performance Bonus

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