Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 1 jour

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $120 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de TurnCare™, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 jour

Toujours ouverte sur le site de TurnCare™. Vérifiée il y a 1 heure.

Logo of TurnCare™

TurnCare™

11 - 50 employés

Fondée en 2011

🏥 Santé

🤝 B2B

💰 €6 898 989 Venture Round - TurnCare en 2019-11

Healthcare • B2B

TurnCare est une entreprise de santé qui développe Guardian, un système de thérapie conçu pour s'adapter en temps réel aux besoins individuels des patients afin de promouvoir la mobilité précoce chez les patients hospitalisés. Leur produit vise à prévenir les événements indésirables et à réduire la durée totale de séjour en encourageant la mobilité et en atténuant les risques tels que l'ischémie tissulaire et les lésions de reperfusion. Les affirmations cliniques sur leur site mentionnent des réductions du délire, moins de jours sous ventilation et un statut fonctionnel plus élevé au moment de la sortie. L'entreprise possède des bureaux à Palo Alto, CA et Pompton Plains, NJ et regroupe les marques TurnCare, Guardian et Vasotactic.

Description

• Shape TurnCare’s downstream marketing and commercial strategy. • Manage and grow social media, email marketing, conferences and events, and lead generation and conversion channels. • Partner with sales representatives in the field to support customer engagement, active opportunities, and sales tools. • Develop marketing and training materials for product launches, new clinical data, field activity, and go-to-market strategy. • Collaborate with product management, clinical, operations, sales, leadership, and other teams. • Gather customer feedback through interviews, surveys, site visits, events, and field conversations. • Translate customer and clinical insights into positioning, value propositions, messaging, product strategy, and commercial strategy. • Partner with the product team on new products and successful launches. • Contribute to targeting, segmentation, competitive insight, and marketing performance measurement. • Take on additional projects as the team and business grow.

🎯 Exigences

• 3–5 years of B2B marketing experience, ideally in medical device, healthcare technology, or another clinical setting. • Experience with both marketing strategy and hands-on execution across multiple channels (LinkedIn, email marketing, etc.) • Strong writing and communication skills, and comfort learning and accurately representing clinical topics. • Experience working with cross-functional teams and gathering customer feedback. • Familiarity with CRM and marketing tools, such as Salesforce and Mailchimp. • Hands-on experience with digital marketing and analytics tools, including Google Analytics, Google Ads and other paid campaign platforms, LinkedIn Campaign Manager, and SEO/SEM fundamentals. • Strong organization and ability to manage multiple priorities in a fast-moving environment. • Willingness and ability to travel 50% of the time. • Preferred: Experience marketing to nurses, critical care teams, or hospital administrators. • Preferred: Experience working with agencies or using AI tools in content production.

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