Senior Director – Retention Marketing

Emploi pas sur LinkedIn

🕒 il y a 13 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Nerdy

Site WebLinkedInTous les Emplois

501 - 1000 employés

📚 Éducation

🤖 Intelligence artificielle

☁️ SaaS

💰 €150 000 000 Post-IPO Equity - Nerdy en 2021-09

Education • Artificial Intelligence • SaaS

Nerdy est une entreprise de technologie éducative qui combine l'enseignement en direct (via Varsity Tutors) avec des outils d'apprentissage alimentés par l'IA sur une plateforme spécialement conçue. Elle propose du tutorat en direct individuel, des cours de préparation hebdomadaires, des ateliers, une lecture instantanée des sessions, ainsi que des fonctionnalités basées sur l'IA telles que des résumés de sessions, des diagnostics adaptatifs, un tuteur IA à la demande et un copilote tuteur pour proposer des exemples et des exercices. La plateforme couvre plus de 3 000 matières et utilise une curation experte basée sur les données et le jumelage basé sur l'IA pour connecter les apprenants avec des tuteurs bien notés et personnaliser les agents de pratique et d'étude.

Description

• Own retention marketing strategy and execution across onboarding, engagement, retention, renewal, winback, upsell, cross-sell, and referrals • Develop deep understanding of customers and products through customer research, behavioral analysis, and partnership with customer-facing teams • Identify customer friction, missed value, and reasons to take the next step • Build and improve retention marketing programs across email, SMS, push notifications, and web experiences • Determine audiences, timing, and messaging based on customer needs, behavior, and relationship stage • Personally create and launch customer communications, creative, landing pages, and automated journeys using AI-native tools • Run continuous experimentation on messaging, offers, timing, targeting, and conversion experiences • Measure incremental impact on customer behavior and business results using appropriate controls • Define customer data, behavioral signals, and reporting requirements • Direct data-team priorities and requirements, validate data usability, and turn findings into action • Partner with Product to shape features and customer experiences supporting engagement, retention, and reactivation • Align Sales and Customer Service on outreach, offers, handoffs, and operational changes • Communicate clearly and drive consistent implementation across marketing and human interactions • Build and maintain performance reporting and communicate results and priorities to leadership • Continuously adopt and build AI tools and automations to increase retention-marketing speed, quality, and scale

🎯 Exigences

• Proven track record of personally building and scaling retention marketing programs that measurably improve retention, reactivation, and customer lifetime value • Deep understanding of subscription retention mechanics, including activation, product adoption, ongoing engagement, renewal, and winback • Experience translating software capabilities and customer behavior into effective marketing programs; consumer subscription experience is a plus • Exceptional customer judgment and product fluency • Daily, fluent use of generative AI across customer research, audience and insight analysis, copy and creative development, landing page creation, experimentation, and automation • Ability to point to real campaigns, pages, and tools built through AI-assisted workflows • Working proficiency with AI-native builder tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase • Strong copywriting and conversion rate optimization skills • Strong quantitative fluency and experience defining customer segments, lifecycle metrics, and experiment measurement • Ability to analyze results and translate customer-data gaps into actionable requirements for data and engineering teams • Impeccable written and verbal communication • Highly organized, hands-on operator who thrives with ambiguity and minimal support • Alignment with Nerdy’s apolitical, mission-focused culture

🏖️ Avantages

• Competitive compensation • Clear promotion pathways • Equity (RSUs) • 401(k) plan with company match and immediate vesting • Remote-first culture with flexibility across time zones and working styles • Flexible time off • All-inclusive learning membership for the employee and household, including 1:1 tutoring hours, unlimited on-demand classes, and the full suite of learning products and services • Access to cutting-edge AI tools • Medical, dental, vision, life, short-term disability, and long-term disability plans • Maternity, paternity, and adoption leaves

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