Senior Performance Media Manager

Emploi pas sur LinkedIn

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Recevoir des emails pour des emplois à distance

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Newfold Digital

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2021

🌐 Web 3

🛍️ eCommerce

☁️ SaaS

💰 Venture Round en 2021-01

Web 3 • eCommerce • SaaS

Newfold Digital est un fournisseur leader de solutions de présence en ligne, servant des millions de petites et moyennes entreprises dans le monde entier. Grâce à son portefeuille de marques, dont Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com et bien d'autres, Newfold Digital aide les clients de toutes tailles à se construire une présence numérique efficace et à valeur ajoutée. Avec une offre étendue de produits tels que les noms de domaine, les créateurs de sites web, l'hébergement, la sécurité, le marketing en ligne, la conception de sites professionnels et les services de référencement, ainsi qu'un support personnalisé, Newfold Digital collabore avec ses clients pour répondre à leurs besoins de présence en ligne.

Description

• Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting • Lead budget planning, forecasting, and financial reconciliation across all paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

🎯 Exigences

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk) • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives • Experience managing influencer/creator partnerships within a paid media context • Excellent project management skills and comfort working in a fast-moving, cross-functional environment • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

🏖️ Avantages

• Excellent Health Insurance options to fit you • HSA • Medical, Dental, Vision • Matching 401K • Life/ AD&D /STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy • Work-life balance • Diversity and inclusion programs • Learning and development opportunities