Head of Product – Strategic Insights

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

💵 $91 800 - $170 400 / an

⏰ Temps Plein

🔴 Expert

✅ Responsable Produit

🦅 Parrain de Visa H1B

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👻 Score fantôme 35%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Nielsen

Nielsen

10 000+ employés

Fondée en 1923

📱 Médias

📣 Marketing

💰 Post-IPO Debt en 2023-02

Media • Data Analytics • Marketing

Nielsen est un leader mondial dans la mesure et l'analyse des audiences, offrant des insights sur le comportement des consommateurs à travers diverses plateformes médiatiques incluant la télévision, le streaming, l'audio et le numérique. Ils se spécialisent dans la mesure multi-plateformes, la planification médiatique et l'optimisation marketing, aidant les entreprises à comprendre et à se connecter efficacement avec leurs audiences. Avec des solutions de données complètes et des outils comme Nielsen ONE, ils visent à naviguer dans les complexités de l'engagement des audiences et à stimuler la performance marketing à l'échelle mondiale.

Description

• Serve as the team’s go-to expert on advertising metrics and effectiveness. • Leverage deep knowledge of Nielsen One (N1) Ads & Outcomes, Ad Intel and NPower to provide customized product expertise, proof-points and case studies. • Develop high-impact, personalized materials for growth target account meetings, including bespoke pitch decks, quick-hit insights, and deep-dive analyses tailored to unique client business objectives. • Oversee the request intake process for strategic accounts, prioritizing incoming projects based on revenue impact and capacity. • Partner with Product Marketing and sales teams to translate complex data into simple, differentiated narratives.

🎯 Exigences

• 10+ Years of Experience in research, insights, data analytics or measurement at a media company, streamer, brand, agency or advertiser; focus on storytelling with data. • Proven expertise in advertising metrics and measurement, with fluency in Nielsen One (N1) Ads & Outcomes and Ad Intel, as well as NPower. • Experience in a client-facing or sales-support role. • Ability to synthesize complex quantitative data into clear, compelling stories. • Strong organizational skills with the ability to manage competing priorities. • A natural relationship builder who can work seamlessly across cross-functional teams (Sales, Product, Marketing) to ensure alignment and consistent, high-quality output.

🏖️ Avantages

• comprehensive health and wellness plans • a 401(k) with a Nielsen company match • a generous paid time off policy • company-provided vehicle and/or discretionary incentive/bonus eligibility

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