Senior Manager, Marketing

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $110 000 - $125 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 25%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Nymbus

Site WebLinkedInTous les Emplois

201 - 500 employés

💼 Conseil

📣 Marketing

🏦 Banque

Consulting • Marketing • Banking

Nymbus est une entreprise technologique qui fournit des solutions bancaires modernes adaptées aux banques et coopératives de crédit. Elle propose une plateforme de core banking robuste qui facilite le lancement de services bancaires numériques et de stratégies de détail, permettant ainsi aux institutions d'innover rapidement tout en assurant conformité et efficacité opérationnelle. Grâce à sa gamme de services incluant l'intégration, les outils bancaires numériques et les services gérés, Nymbus permet aux institutions financières d'améliorer l'expérience client et de stimuler la croissance dans un environnement concurrentiel.

Description

• Build and run a regular analyst and consultant briefing cadence with bank and credit union leadership and key decision-makers. • Direct external communications and industry press relations. • Build a named-account marketing engine tied directly to Sales’ target list. • Translate the modern banking platform capability in partnership with Product and support product marketing efforts. • Establish and oversee marketing technology architecture for a relationship-centric, named-account lead generation strategy. • Own analyst and consultant relationships, prepare executive briefing and marketing materials, and lead rankings, evaluations, and award submissions. • Track analyst sentiment and coverage, audit marketing content, and close content gaps. • Draft press releases, executive communications, and customer announcements; build reporter and editor relationships; support crisis communications. • Build named-account campaigns, partner with Sales on account-specific programs, and support customer advocacy, peer roundtables, councils, and reference calls. • Manage the marketing budget, agency and freelance partners, and marketing technology stack. • Track and report marketing performance across channels and initiatives. • Lead and develop the Events Manager and improve marketing workflows. • Integrate AI tools into planning and workflow, and champion automation opportunities.

🎯 Exigences

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required. • Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them. • Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale. • Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane. • Strong executive communication skills, comfortable drafting for an executive audience. • Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus. • Cross-functional fluency working with Sales, Product, and Executive Leadership. • Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus. • Familiarity with AI/agentic tools for content and marketing production is a plus. • Prior experience managing at least one direct report is a plus.

🏖️ Avantages

• Annual Cash Bonus and Equity Options commensurate with the role level and experience • 100% Remote • 401(k) plan • Insurance - Health, Dental and Vision • Paid Time Off