Measurement Lead, Marketing Science

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 29%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Power Digital Marketing

Site WebLinkedInTous les Emplois

501 - 1000 employés

💼 Conseil

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing est une entreprise de marketing de croissance techno-activée qui opère à l'intersection des données, de la technologie et de l'intelligence humaine pour rendre le profit prévisible. La société offre une gamme complète de services de marketing digital, incluant la consultation stratégique, les campagnes créatives, l'intelligence des données, la planification média et plus encore pour dynamiser chaque phase du parcours client. Power Digital Marketing se concentre sur la délivrance d'un impact commercial via la transparence, des stratégies basées sur les données et des technologies avancées, aidant les marques à atteindre une croissance soutenue et un avantage compétitif dans un marché hyper-concurrentiel.

Description

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and "so what" insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact. • Consistently drive efficiencies within the current measurement and marketing science processes • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Exigences

• Bachelor's degree in Marketing, Business Administration, or a related field. • 6+ years of experience in Marketing Analytics and Measurement. • 3+ years of agency experience. • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies. • Proficiency in R, Python, and SQL. • Experience with ETL tools, such as Funnel.io and Fivetran. • Strong understanding of full-funnel marketing strategies. • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools. • Excellent communication and organizational skills to collaborate effectively across teams internally and externally. • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports. • Highly dependable individual who thrives in a fast-paced environment and is a self-starter. • Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders. • Team-oriented and collaborative, effective interpersonal skills, highly organized • cData visualization skills using Looker and analysis in Excel • Excellent communication and presentation skills • Ability to work independently and as part of a team • Strong attention to detail • Self-motivated and able to work under pressure.

🏖️ Avantages

• Health insurance • Professional development opportunities