Senior Lifecycle Marketing Manager

🕒 il y a 1 mois

🏈 Alabama, Arizona, +19 états de plus – Distant

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Tava Health

Site WebLinkedInTous les Emplois

11 - 50 employés

🏥 Santé

⚕️ Assurance santé

👥 RH Tech

💰 €10 000 000 Series A en 2021-12

Healthcare • Healthcare Insurance • HR Tech

Tava Health est une plateforme numérique de santé mentale qui connecte rapidement et à moindre coût les employeurs et les employés à des thérapeutes agréés. Elle offre des services de thérapie de qualité en privilégiant la facilité d'accès, permettant aux individus de fixer des rendez-vous en aussi peu que 12 heures. Tava se distingue des programmes traditionnels d'aide aux employés (PAE) en offrant un soutien complet en santé mentale, des thérapies fondées sur des preuves et un suivi continu adapté aux besoins des employés, aidant ainsi les entreprises à réduire les coûts liés à l'absentéisme et à améliorer la rétention du personnel.

Description

• Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships. • Rigorously test and iterate on all campaign elements — subject lines, messaging, timing, segmentation, and CTAs — to continuously improve open rates, click-through rates, conversion rates, and other key performance metrics. • Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners. • Partner directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that powers lifecycle campaigns. • Scope event schemas and resolve data structure mismatches between systems (e.g., CRM, webhook, and ESP integrations). • Identify the right architecture — API-based event tracking vs. native integrations — for reliable, scalable campaign triggers. • Expertly manage and utilize our marketing automation platform (deep hands-on experience with Iterable or HubSpot, or similar platforms like Braze or Customer.io, required). • Apply advanced templating logic (e.g., Handlebars or similar conditional templating languages) to build dynamic campaigns. • Troubleshoot platform-specific field resolution and data-binding issues. • Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic. • Ensure correct rendering, including null/missing data handling and fallback states. • Ensure consistent display across devices and email/SMS clients. • Monitor, analyze, and report on campaign performance. • Use performance insights to optimize journeys and campaigns, and make actionable recommendations for future strategy. • Present results and insights to stakeholders on a regular basis. • Evaluate and help scale our marketing technology infrastructure as the platform grows. • Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery). • Ensure compliance requirements (e.g., HIPAA) are met as systems and processes evolve.

🎯 Exigences

• Bachelor's degree in Marketing, Communications, Business, or a related field. • 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment. • Demonstrated expertise in driving measurable conversions. • Hands-on, expert-level experience with a modern marketing automation platform — Iterable and HubSpot preferred — including template logic, event-triggered campaigns, and API-level troubleshooting. • Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking, webhook architecture, and resolving data structure mismatches between marketing and product systems. • Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging. • Proficiency in setting up and analyzing A/B and multivariate tests. • Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for building dynamic, data-driven templates. • Excellent analytical skills and the ability to use data (e.g., Mixpanel, BI tools, Excel) to inform decisions.

🏖️ Avantages

• Competitive salary and stock options (so you share in the company’s success). • Fully-covered medical and dental premiums for you and your family, plus voluntary insurance options. • Free, generous Tava mental health benefit — of course! • Monthly HSA contributions for qualifying enrolled employees. • Generous PTO and paid holidays. • Paid parental leave. • 401(k) retirement plan. • Weekly company-paid lunch via DoorDash and a personal DashPass subscription. • Opportunity to make a meaningful impact at a high-growth, mission-driven company.