SEM Analyst

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One Firefly

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2007

🤝 B2B

B2B • Marketing • Digital Marketing

One Firefly est une agence de marketing à service complet spécialisée dans l'accompagnement de la croissance des entreprises technologiques, notamment dans les secteurs de l'audiovisuel (AV), de la sécurité et de l'intégration. Ils offrent une large gamme de services comprenant le développement de sites web, le marketing digital, la création de contenu, l'optimisation pour les moteurs de recherche (SEO) et le branding, tous adaptés aux besoins uniques de leurs clients. Avec près de deux décennies d'expérience, One Firefly est dédié à fournir des stratégies marketing personnalisées qui offrent des résultats mesurables à leurs clients.

Description

• Execute and optimize paid search campaigns following established SOPs, with potential expansion into display advertising • Conduct keyword research and analysis during onboarding and campaign launch phases • Continuously optimize campaigns (bids, budgets, negative keywords, targeting) to improve KPIs such as CTR, CPC, and conversion rate • Analyze campaign performance and provide actionable recommendations to improve ROI • Collaborate with Account Managers to support monthly client reporting and strategy discussions (and occasionally join client calls) • Write and test ad copy using best practices and A/B testing methodologies • Advise on landing page strategy to improve conversion performance • Use tools like Google Ads, Google Ads Editor, and Google Analytics to monitor and improve campaign outcomes • Maintain strong organization through project management tools and accurate time tracking • Stay current on paid search trends, platform updates, and emerging technologies

🎯 Exigences

• 3+ years of experience managing digital advertising campaigns, with a focus on paid search • Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting • Experience managing multiple client accounts simultaneously (agency experience preferred) • Google Ads Certification (Search required; Display preferred) • Experience managing significant ad budgets (e.g., $200K+ annually) • Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus • Strong analytical skills with the ability to interpret data and make informed decisions • Excellent time management and organizational skills in a remote environment • Strong written and verbal communication skills, with attention to detail • Comfortable participating in frequent video calls and collaborating with distributed teams • A proactive, positive attitude and a commitment to continuous learning

🏖️ Avantages

• A remote-first culture that allows for flexible hours (Remote since 2015!) • Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost • 10 Paid Holidays • Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work • Bonus opportunities tied to clear performance metrics • Personal Development Allowance (To be used for Professional and Personal Development) • Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year • Paid Parental Leave • Aguinaldo bonus • Team events to build relationships in person