Retention & Lifecycle Marketing Manager

🕒 il y a 14 jours

🤠 Texas – Distant

🤠 Texas – Remote

💵 $110 000 - $150 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Onnit

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🍽️ Alimentation et boissons

🏥 Santé

💼 Conseil

Food & Beverage • Healthcare • Consulting

Onnit est une entreprise de santé et de bien-être spécialisée dans la fourniture de compléments conçus pour améliorer les performances physiques et mentales. Leur gamme de produits comprend des nootropiques pour la fonction cognitive, des compléments nutritionnels pour la santé intestinale et des boosters de performance pour le fitness, tous visant à soutenir une expérience humaine optimisée. Onnit croit en la capacité des individus à atteindre leur plein potentiel en leur fournissant les connaissances et les outils nécessaires.

Description

• Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging • Build, QA, schedule, and launch campaigns and automated flows in Klaviyo • Create and manage reusable content blocks and templates • Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights • Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys • Run tests across messaging, offers, creative, timing, frequency, and audience selection • Maintain standards for mobile rendering, links, personalization, deliverability, and consent practices • Execute initiatives to convert one-time purchasers into subscribers and improve subscriber engagement and retention • Analyze subscription churn, cancellation patterns, and customer behavior • Build and test onboarding, education, replenishment, save, and reactivation initiatives • Bring customer insights to product, brand, and customer-experience partners • Develop lifecycle and cohort strategies • Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn • Own recurring lifecycle performance reporting • Translate analysis into recommendations, testing plans, and execution • Distinguish channel-attributed results from broader customer trends • Partner with the Director of E-commerce and Retention on strategy, priorities, and performance reviews • Coordinate with creative, product, customer experience, and acquisition partners

🎯 Exigences

• 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for CPG subscription business • Strong, recent, hands-on Klaviyo experience, including independently building campaigns and flows, managing content blocks, creating segments, running tests, and reporting on performance • Basic HTML/CSS email skills for template edits and troubleshooting • Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of personally executed work • Practical analytical skills using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn insights into marketing decisions

🏖️ Avantages

• Position is bonus eligible • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Sick leave • Paid vacation and holidays • Full medical, dental, and vision benefits • Basic Life Insurance • Immediate 401(k) eligibility with company matching • Unlimited vacation • Paid holidays • Flexible workplace policy • $100/month flexible benefit stipend • Tuition reimbursement • In-office meals • Product credits and discounts • Lifestyle spending account • Family planning • Online learning • Fitness stipend

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