Senior Product Manager, Publisher Media Products

🕒 il y a 10 jours

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OptimizeRx

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2006

🏥 Santé

☁️ SaaS

🤝 B2B

💰 €9 000 000 Post-IPO Equity - OPTIMIZERx en 2018-05

Healthcare • SaaS • B2B

OptimizeRx est une entreprise technologique axée sur les soins de santé, opérant une plateforme de communication basée sur le cloud qui connecte les fabricants de sciences de la vie, les payeurs, les prestataires et les pharmacies. Elle délivre des messages cliniques ciblés, de soutien aux patients et d'accessibilité dans les canaux de point de service (y compris les dossiers de santé électroniques, la prescription électronique et les systèmes de pharmacie) pour aider à favoriser l'adhérence, simplifier l'accès des patients et soutenir les décisions de soins. L'entreprise vend principalement à d'autres organisations et propose sa solution sous forme de plateforme SaaS.

Description

• Develop product strategies and roadmaps that balance publisher economics, customer needs, commercial priorities, and technical feasibility. • Collaborate with partnerships team to identify opportunities to introduce advertising into healthcare technology platforms and translate emerging concepts into scalable products. • Define differentiated media products, inventory packaging, monetization models, and agency buying workflows. • Monitor industry trends across publisher technology, programmatic advertising, healthcare media, and emerging advertising channels. • Lead products through the full lifecycle, from discovery and requirements through launch, optimization, and ongoing enhancement. • Develop detailed product requirements, user stories, workflow documentation, acceptance criteria, and technical specifications. • Partner with Engineering, AI, Data Science, and Architecture teams to design scalable advertising and media technology solutions. • Evaluate technical tradeoffs, implementation risks, and product dependencies while coordinating testing and product releases. • Define and monitor product KPIs, using analytics and customer feedback to prioritize enhancements and measure business impact. • Design capabilities that improve inventory yield, fill rate, revenue performance, inventory utilization, and marketplace efficiency. • Define strategies for inventory packaging, supply optimization, pricing controls, forecasting, and demand prioritization. • Balance direct-sales commitments with programmatic monetization opportunities to maximize revenue and inventory value. • Analyze marketplace performance to identify opportunities for improved monetization, buyer participation, and operational efficiency. • Define product requirements supporting DSP, SSP, ad server, exchange, measurement, identity, and verification platform integrations. • Design workflows that enable non-programmatic media to participate in programmatic buying while supporting existing publisher operations. • Define requirements for tagging, APIs, data integrations, campaign measurement, and ad-serving technologies. • Partner with technical, security, privacy, and compliance teams to deliver scalable and secure media technology solutions. • Serve as the product lead across Partnerships, Sales, Engineering, AI, Data, Operations, and Client Success for assigned products. • Partner with EHR platforms and external technology providers to define integrations, implementation plans, and launch criteria. • Communicate product priorities, technical decisions, risks, and roadmap updates across technical and business stakeholders. • Build alignment across cross-functional teams through strong product leadership, documentation, and disciplined execution.

🎯 Exigences

• 8+ years of product management or advertising technology experience delivering complex media, platform, or ad technology products. • Experience with a publisher, media owner, SSP, or advertising technology company, supporting digital display, CTV, digital video, OOH/DOOH, or other publisher-side advertising products. • Strong understanding of publisher monetization, agency buying workflows, inventory management, yield optimization, programmatic advertising, ad serving, and marketplace performance. • Experience defining technical product requirements and delivering API integrations, tagging solutions, advertising technology, or other complex platform capabilities in partnership with Engineering. • Experience developing healthcare, EHR, point-of-care, or other regulated advertising technology products. • Experience supporting both direct-sales and programmatic monetization models, including emerging AI-enabled advertising capabilities.

🏖️ Avantages

• Group Medical, Dental & Vision • Retirement savings plan with match • Basic Life and AD&D* • Short & Long-term Disability* • Telehealth Services* • Paid Parental Leave • Voluntary Life and AD&D • Flexible Paid Time Off • Company provided Holidays • Monthly Technology Reimbursement • Equity in the Company (eligibility restrictions may apply) • Remote First Environment • Affinity Groups • Employee Recognition Program • *Premium paid by Company