Associate Account Director, Retail Media

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🧑‍💼 Ingénieur d'affaires

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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Pacvue

Site WebLinkedInTous les Emplois

501 - 1000 employés

🛍️ eCommerce

☁️ SaaS

eCommerce • SaaS • Advertising

Pacvue est une plateforme d'accélération du commerce qui aide les entreprises à optimiser leurs stratégies de vente en ligne sur plus de 90 places de marché. Elle propose une suite de solutions de publicité, de ventes, d'analytique et d'intelligence conçues pour améliorer la performance des entreprises. La plateforme de Pacvue comprend des outils pour l'optimisation des rayons numériques, l'automatisation publicitaire, le reporting, la gestion des ventes e-commerce et la gestion des médias de détail. Avec des recommandations alimentées par l'IA, elle permet aux entreprises de gérer efficacement des variables telles que le prix, la promotion et la stratégie publicitaire. Pacvue sert les marques et les agences en fournissant des insights pour la publicité, la gestion centralisée des données, et l'automatisation des campagnes afin de stimuler la part de marché et la croissance des ventes. Des grandes marques comme Duracell, Bissell et Nestlé Purina exploitent la plateforme de Pacvue pour améliorer leurs performances publicitaires sur des plateformes telles qu'Amazon et Walmart, réalisant des augmentations significatives des ventes et du retour sur investissement publicitaire. L'entreprise accompagne ses clients avec des insights en temps réel, des rapports dynamiques et une automatisation stratégique pour rationaliser les campagnes publicitaires et optimiser les stratégies d'enchères efficacement. Elle se concentre sur la fourniture d'outils d'incrémentabilité des médias de détail et de gestion du commerce intégrés en une seule solution.

Description

• Client Relationship Management: Build trust and transparency with enterprise brands and agencies while delivering results aligned with joint business objectives. • Strategy Development: Create and execute retail media strategies, including paid search and display, to drive traffic, conversions, and organic search ranking improvement. • Budgeting and Planning: Develop annual budget recommendations, allocate resources across campaigns, and create marketing calendars aligned with macro and micro seasonal trends. • Technology Utilization: Leverage Pacvue’s tools for budget pacing, trend analysis, and campaign performance monitoring to meet client objectives efficiently. • Performance Analysis: Prepare detailed reports on campaign performance, analyze category trends, and conduct competitive benchmarking. • Utilize tools such as Amazon Marketing Cloud (AMC) and third-party measurement tools to evaluate performance, optimize strategies, and deliver advanced insights to clients. • Provide actionable recommendations that align with broader business goals and improve KPIs. • Retail Readiness: Recommend operational improvements to maximize sales opportunities and increase participation in retailer programs and promotions. • New Product Launches: Develop strategic retail media plans with readiness recommendations for new product launches. • Creative Problem-Solving: Use innovative thinking to overcome client challenges, tailoring solutions to achieve both immediate wins and long-term growth. • Thought Leadership: Provide input on Pacvue’s platform development, contribute to client training initiatives, and support industry education programs by sharing expertise. • Collaboration: Work effectively with cross-functional teams, clients, and stakeholders to ensure alignment, streamline processes, and deliver exceptional results. This role is primarily an individual contributor role so people management is not required. The ability to foster strong working relationships and contribute to a team-oriented environment is required, though.

🎯 Exigences

• 7+ years in eCommerce account management, digital marketing, or sales. • Proven success in managing complex Search and/or Display Media strategies across retail media platforms like Amazon, Walmart, Target, and/or Instacart. • Experience working with enterprise brands and agencies to deliver measurable results at scale. • Strong track record of driving results and implementing ideas in a fast-paced environment. • Previous product management, project management, financial analysis, and negotiation is a plus • Advanced analytical abilities, including the ability to work with large datasets, uncover insights, and translate data into actionable strategies. • Expertise in using measurement tools like AMC and third-party platforms to optimize media performance. • Demonstrate an in-depth understanding of how the Amazon marketplace and flywheel works. Similar knowledge of other retail media network algorithms is a plus. • Strong organizational, communication, and presentation skills. • A balance of creative problem-solving and structured analytical thinking to address client needs effectively. • Moderate proficiency in Excel and comfort with reporting tools.

🏖️ Avantages

• Unlimited Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave