Retail Media Account Director

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🧑‍💼 Ingénieur d'affaires

🦅 Parrain de Visa H1B

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Pacvue

Site WebLinkedInTous les Emplois

501 - 1000 employés

🛍️ eCommerce

☁️ SaaS

eCommerce • SaaS • Advertising

Pacvue est une plateforme d'accélération du commerce qui aide les entreprises à optimiser leurs stratégies de vente en ligne sur plus de 90 places de marché. Elle propose une suite de solutions de publicité, de ventes, d'analytique et d'intelligence conçues pour améliorer la performance des entreprises. La plateforme de Pacvue comprend des outils pour l'optimisation des rayons numériques, l'automatisation publicitaire, le reporting, la gestion des ventes e-commerce et la gestion des médias de détail. Avec des recommandations alimentées par l'IA, elle permet aux entreprises de gérer efficacement des variables telles que le prix, la promotion et la stratégie publicitaire. Pacvue sert les marques et les agences en fournissant des insights pour la publicité, la gestion centralisée des données, et l'automatisation des campagnes afin de stimuler la part de marché et la croissance des ventes. Des grandes marques comme Duracell, Bissell et Nestlé Purina exploitent la plateforme de Pacvue pour améliorer leurs performances publicitaires sur des plateformes telles qu'Amazon et Walmart, réalisant des augmentations significatives des ventes et du retour sur investissement publicitaire. L'entreprise accompagne ses clients avec des insights en temps réel, des rapports dynamiques et une automatisation stratégique pour rationaliser les campagnes publicitaires et optimiser les stratégies d'enchères efficacement. Elle se concentre sur la fourniture d'outils d'incrémentabilité des médias de détail et de gestion du commerce intégrés en une seule solution.

Description

• Fully own client relationships by providing best in class account management, building solid rapport, demonstrating transparency, and delivering results against joint business objectives • Manage a small team of Sr. Account Managers and Account Managers to deliver to clients’ business objectives • Drive client test & learn calendar and ensure you are always bringing new ideas to the client • Contribute to the Pacvue product by providing input and recommendations on new features and functionality • Showcase the power of Pacvue’s technology by delivering on client objectives and contributing to industry training & education programs • Act as a leader on the Pacvue Growth & Experience team through knowledge sharing with the broader Pacvue team • Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach • Measure efficacy of the strategy through regular reporting against core marketing KPIs and ad-hoc audits to identify areas for refinement • Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement • Highlight incremental sales opportunities to clients through participation in Retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs • Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives • Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars • Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds • Prepare weekly and monthly advertising reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio • Responsible for reporting, analysis and communication with Pacvue management teams • Maximize share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines • Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs

🎯 Exigences

• 7+ years’ experience working in retail media • Previous enterprise level account management experience is a must • Previous experience in people management, coaching, and developing others is strongly preferred • Previous product management, project management, financial analysis, and negotiation is a plus • The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, and be action and results oriented • Proven track record in relationship building and account management • Proven success in driving results and implementing ideas in a fast-paced environment • Proven industry expertise, passion for mentorship, and ability to teach and motivate others • Demonstrate an in-depth understanding of how the Amazon marketplace and flywheel works • Works efficiently and is always looking to streamline processes and workflows • Excellent organizational and communication skills • Strong analytical skills are a must • Moderate Excel skills are a must.

🏖️ Avantages

• Unlimited Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave