SVP of Product, Media

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

💵 $275 000 - $350 000 / an

⏰ Temps Plein

🔴 Expert

✅ Responsable Produit

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Pacvue

Site WebLinkedInTous les Emplois

501 - 1000 employés

🛍️ eCommerce

☁️ SaaS

eCommerce • SaaS • Advertising

Pacvue est une plateforme d'accélération du commerce qui aide les entreprises à optimiser leurs stratégies de vente en ligne sur plus de 90 places de marché. Elle propose une suite de solutions de publicité, de ventes, d'analytique et d'intelligence conçues pour améliorer la performance des entreprises. La plateforme de Pacvue comprend des outils pour l'optimisation des rayons numériques, l'automatisation publicitaire, le reporting, la gestion des ventes e-commerce et la gestion des médias de détail. Avec des recommandations alimentées par l'IA, elle permet aux entreprises de gérer efficacement des variables telles que le prix, la promotion et la stratégie publicitaire. Pacvue sert les marques et les agences en fournissant des insights pour la publicité, la gestion centralisée des données, et l'automatisation des campagnes afin de stimuler la part de marché et la croissance des ventes. Des grandes marques comme Duracell, Bissell et Nestlé Purina exploitent la plateforme de Pacvue pour améliorer leurs performances publicitaires sur des plateformes telles qu'Amazon et Walmart, réalisant des augmentations significatives des ventes et du retour sur investissement publicitaire. L'entreprise accompagne ses clients avec des insights en temps réel, des rapports dynamiques et une automatisation stratégique pour rationaliser les campagnes publicitaires et optimiser les stratégies d'enchères efficacement. Elle se concentre sur la fourniture d'outils d'incrémentabilité des médias de détail et de gestion du commerce intégrés en une seule solution.

Description

• Lead Full-Funnel Media Strategy • In collaboration with their team and leadership, own Pacvue’s AI product strategy across retail media, sponsored ads, DSP products, offsite media, and full-funnel commerce media activation. • Define how Pacvue helps brands and agencies move from channel-by-channel execution to portfolio-level media decisioning across retailers, marketplaces, and media networks. • Set a clear roadmap for the media portfolio, including how retail media and DSP capabilities connect to measurement, automation, AI, reporting, and broader platform workflows. • Own Product Direction and Business Impact • Lead product vision, prioritization, and execution for Pacvue’s Retail Media and new AI-first DSP product areas continuing our innovation-first mindset. • Partner closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially relevant, scalable products. • Drive product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross-channel performance management. • Tie product investment to measurable outcomes, including adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance. • Partner Across AI and Product Growth • With an AI-first mindset, work with AI teams to embed intelligent recommendations, workflow automation, decision support, and optimization into Pacvue’s media products. • Partner with Product Growth to improve activation, adoption, usage depth, retention, packaging, and expansion motions across the media portfolio. • Ensure new media capabilities are not only built, but adopted, understood, and connected to measurable customer value. • Be the Voice of the Customer • Serve as an executive product sponsor for strategic customers. • Engage deeply with enterprise brands and agencies to understand their media investment priorities, workflow gaps, and measurement needs to create compelling and unique solutions that sets Pacvue apart from the competition. • Translate customer feedback into roadmap priorities, product requirements, and strategic bets that grow our core business and sets the business up for future AI innovation. • Build trust with customers through strong media expertise, product judgment, and a clear point of view on where commerce media is going. • Lead International Product Teams • Lead, coach, inspire and scale international product teams responsible for key areas of Pacvue’s media portfolio. • Create clear ownership, strong execution rhythms, and consistent alignment across regions, time zones, and functions. • Ensure global product strategy is informed by regional customer needs, market dynamics, and retailer ecosystem differences. • Represent Pacvue Externally • Act as a senior market-facing voice for Pacvue on retail media, commerce media, DSP activation, measurement, and AI-driven optimization. • Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership.

🎯 Exigences

• 15+ years of experience in product leadership, retail media, commerce media, ad tech, programmatic, or enterprise media platforms with direct/hands on experience leading AI innovation. • Deep understanding of how brands and agencies plan, activate, measure, and optimize media investment. • Experience with retail media networks, sponsored ads, DSPs, programmatic media, marketplace advertising, or full-funnel media activation. • Strong customer-facing executive presence, with experience engaging senior brand, agency, or retailer stakeholders. • Proven leader with experience leading distributed or international product teams, with the ability to create alignment and execute across time zones, cultures, markets, and functions. • Commercial instincts and ability to support sales, renewals, expansions, and strategic customer growth. • Experience partnering with AI, Data Science, Product Growth, and GTM teams to drive adoption, automation, optimization, and measurable customer outcomes. • Ability to partner effectively with Engineering and Data Science on complex platform, automation, measurement, and optimization problems. • Excellent communication skills and the ability to turn complex product and market topics into clear strategic narratives. • Experience with platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Criteo, The Trade Desk, Amazon DSP, AMC, clean rooms, or similar commerce media ecosystems. • Experience with incrementality, attribution, MMM, budget optimization, or closed-loop media optimization. • Experience scaling a strategic product portfolio from early traction to enterprise adoption.

🏖️ Avantages

• Flexible Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave • Company-subsidized membership to Wellhub and Peloton • Fertility and family-building support through Carrot