Market Growth Strategy, Manager

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Penn Foster

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster est une école de carrière et un collège en ligne accrédités qui offre des diplômes, certificats, et des diplômes d'associé et de licence axés sur les carrières à travers des domaines professionnels et techniques. Ses programmes couvrent les soins de santé, la technologie vétérinaire (y compris un programme de technicien vétérinaire accrédité par l'AVMA-CVTEA), les métiers qualifiés (CVC, électricien, plomberie), les affaires, l'informatique, la justice pénale, le design et les diplômes de lycée accrédités par la Distance Education Accrediting Commission. Penn Foster sert principalement des apprenants individuels avec des options d'études flexibles en ligne et propose également des solutions de formation pour les organisations et les employeurs.

Description

• Identify emerging High School Partnerships market opportunities, regional growth trends, and strategic partnership opportunities. • Monitor customer, competitor, workforce, school, and industry trends to inform marketing and growth strategy. • Develop market assessments and recommendations for priority states and regions. • Serve as the strategic marketing partner for High School Partnerships. • Translate business objectives into marketing recommendations and go-to-market opportunities. • Lead HSP marketing planning conversations with clear priorities and recommendations. • Develop annual and quarterly marketing strategies aligned to commercial priorities. • Build state- and region-specific growth plans supporting enrollment and revenue growth. • Prioritize opportunities based on market potential, business impact, and organizational readiness. • Shape conference and field engagement strategies. • Partner with Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other teams on coordinated strategies. • Facilitate stakeholder alignment across messaging, campaigns, and commercial programs. • Build relationships with external organizations, school partners, industry associations, and community stakeholders. • Analyze market trends, customer behavior, campaign performance, and commercial data. • Translate quantitative and qualitative insights into strategic recommendations and data-supported business cases.

🎯 Exigences

• Bachelor’s degree required; background in Education, Higher Education, or a related field strongly preferred. • 7+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a related function. • Strong analytical skills and ability to translate data into actionable business recommendations. • Ability to synthesize complex information into clear strategic direction. • Experience leading cross-functional initiatives and influencing senior stakeholders. • Exceptional written, verbal, and presentation skills. • Ability to thrive in ambiguity, establish structure, and build new capabilities from the ground up. • Successful completion of a role-specific assessment. • Successful completion of applicable pre-employment screening requirements. • Completion of employment eligibility verification through Form I-9. • Ability to work in a remote, on-camera environment, with camera use expected during meetings unless extenuating circumstances apply.

🏖️ Avantages

• Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all online programs