Regional Marketing Lead – Northeast

🕒 il y a 7 jours

🦌 Connecticut, New Hampshire, +4 états de plus – Distant

🦌 Connecticut – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $71 000 - $131 800 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

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Description

• Develop and execute regional marketing activities driving customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels • Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities • Develop and execute regional go-to-market and omni-channel marketing plans • Localize national campaigns, product launches, and business priorities for regional markets • Monitor market trends, competitive activity, customer feedback, and growth opportunities • Plan and execute regional events, trade shows, dealer events, training, ride-alongs, and customer experiences • Develop account-targeted events and engagement programs with sales to generate pipeline • Manage event logistics, budgets, communications, follow-up, and performance measurement • Collaborate with Brand, Content, Digital, and Product Marketing teams on regional messaging and creative assets • Deploy regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives • Execute education, onboarding, training, dealer enablement, product training, and customer development programs • Develop account-based marketing programs for priority dealers and customer segments • Support loyalty, rebate, dealer incentive, and co-op marketing programs • Plan and execute integrated demand generation across events, digital channels, dealer marketing, and local partnerships • Align activities with territory plans, sales objectives, and priority customer segments • Manage marketing investments and program budgets • Track, analyze, and report performance through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics • Report to the Senior Marketing Manager – East/West Division

🎯 Exigences

• Bachelor’s degree in marketing, Business, Communications, or related field required • 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing • Ability to travel up to 40% • Must reside within the Northeastern United States • Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes • Experience partnering with sales teams on territory-based marketing plans and customer acquisition, retention, and growth • Experience leading integrated, multi-channel marketing programs, including events, account-based marketing, local demand generation, and customer enablement • Experience working within dealer, distributor, channel marketing, or two-step distribution business models preferred • Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis • Strong strategic and tactical planning skills linked to business objectives and revenue outcomes • Strong business acumen and data-driven recommendation skills • Ability to influence without authority and build alignment across stakeholders • Excellent communication, presentation, and storytelling skills • Ability to lead initiatives, drive accountability, and deliver results collaboratively • Strong project management and organizational skills • Proactive, solution-oriented approach and continuous improvement mindset • Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI • Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms • Ability to mentor, coach, and develop others through influence and leadership

🏖️ Avantages

• Annual incentive bonus eligibility • Health benefits • 401(k) • Employee stock purchase program • Disability benefits • Life insurance • Critical illness insurance • Accident insurance • Parental leave • Caregiver leave • Tuition reimbursement • Paid time off • Wellness programs

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