Director, Growth Marketing

🕒 il y a 21 jours

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Plooto

Site WebLinkedInTous les Emplois

51 - 200 employés

💳 Fintech

💸 Finance

☁️ SaaS

💰 Series B en 2022-12

Fintech • Finance • SaaS

Plooto est un logiciel tout-en-un de gestion des comptes fournisseurs et clients qui simplifie les opérations financières des entreprises. En automatisant les processus de paiement, Plooto permet aux entreprises de gérer efficacement leur trésorerie, de traiter les paiements internationaux et de rapprocher les comptes de manière fluide grâce à des intégrations avec des plateformes comptables majeures comme QuickBooks, Xero et NetSuite. La plateforme est conçue pour faire gagner du temps aux entreprises et réduire les erreurs manuelles, leur permettant ainsi de se concentrer sur leur croissance et la gestion financière.

Description

• Own and scale Plooto's demand generation and customer growth engine • Drive inbound pipeline for the accounting firm channel • Scale direct self-serve acquisition while protecting CAC and payback • Build cross-sell, upsell, and lifecycle programs to grow customer LTV, ARPU, and expansion revenue • Own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, funnel instrumentation, and economics • Set multi-channel demand strategy across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound • Own plooto.com as a growth asset through continuous CRO testing, iteration, and personalization • Partner with MarketingOps and RevOps to mature attribution, reporting, and experimentation • Build AI agents, prompts, and workflows to scale content, research, analysis, and reporting • Collaborate with Sales, Product, Data, and Finance to remove customer-journey constraints and drive accountability • Lead and grow a lean team • Report to the Head of Marketing • Within six months, establish growth strategy, improve pipeline quality and conversion, instrument the funnel, improve CAC payback, launch expansion programs, establish experimentation, and increase output through automation and AI

🎯 Exigences

• Proven experience building a demand or growth engine from an immature base • Ability to own CAC, payback, and a funnel model, including cohort vs. in-period conversion and channel efficiency • Experience in low-ACV, high-volume SMB growth • Experience generating demand for a sales-led motion, ideally through a channel, partner, or other intermediary • Fluency across sales-fed demand generation and self-serve / product-led growth • Hands-on multi-channel experience across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound • Hands-on experience owning a website and structured CRO/experimentation program • Experience owning customer acquisition and expansion / ARPU programs • AI fluency and strategic point of view; daily AI use with demonstrated leverage • Hands-on operating style suited to a lean team • Executive-caliber collaboration with Sales, Product, Data, and Finance • Canadian market knowledge and a base in Canada • Strongly preferred: experience marketing to or through accountants, bookkeepers, tax professionals, accounting-software ecosystems, advisor networks, resellers, or franchises • Strongly preferred: experience in SMB fintech, payments, payroll, practice management, or vertical SaaS, with blended PLG and sales-assisted motions

🏖️ Avantages

• Inclusive workplace commitment • Accommodation throughout the recruitment process in accordance with applicable accessibility legislation • Compensation determined based on the successful candidate's knowledge, skills, experience, and overall alignment with the role