External Communications Strategist

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🗣️ Communication

👻 Score fantôme 27%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of PMI

PMI

1 - 1 employés

📚 Éducation

🤝 À but non lucratif

Education • Non-profit

PMI est le Project Management Institute, une association professionnelle à but non lucratif de renommée mondiale qui établit des normes, propose des formations et des certifications, et soutient la pratique de la gestion de projet et de programme. PMI offre des certifications largement reconnues (PMP, CAPM, PMI-ACP, PMI-CPMAI, entre autres), publie des normes et des guides tels que le Guide PMBOK, organise des formations, des événements, des recherches et du leadership éclairé, et fournit des outils numériques et des solutions d'entreprise (par exemple, PMI Infinity) ainsi que des services d'adhésion à une communauté de professionnels de la gestion de projet (comptant plus de 800 000 membres).

Description

• The External Communications Strategist III is responsible for driving earned media opportunities and narrative enablement in support of PMI’s corporate reputation, thought leadership, and strategic priorities. • Collaborate with PR agency to identify story opportunities and develop timely, compelling pitch angles aligned to priority narrative beats for both B2B and consumer audiences. • Maximize PR agency performance helping to sharpen briefs, challenge thinking, and ensure proactive, high-quality execution against PMI’s strategic communications goals. • Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements. • Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy. • Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments. • Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach unaware or new audiences. • Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end. • Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view. • Lead efforts for defined corporate message houses, ensuring they reflect evolving business priorities and external context. • Define what is included in narrative-specific enablement kits and proactively distribute to internal stakeholders and executives. • Work closely with Director of PR & Communications, Marketing, regional teams, and agency partners to ensure narrative consistency and executional excellence across external touchpoints. • Influence senior stakeholders and cross-functional partners to align on narrative, timing, and external positioning.

🎯 Exigences

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience). • 8-10+ years of experience in corporate communications, PR, or earned media–focused roles. • Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes. • Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives. • Experience operating with senior-level autonomy and judgment in complex, matrixed organizations. • Strong earned media instincts with the ability to translate narrative strategy into executable story angles. • Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages. • High judgment and discretion; comfortable operating in reputationally sensitive areas. • Strong stakeholder management and cross-functional collaboration skills. • Highly organized, self-directed operator with strong prioritization and follow-through. • Ability to anticipate needs, proactively identify opportunities, and execute with minimal oversight. • Stakeholder management is paramount; ability to influence senior stakeholders and drive alignment on narrative direction and recommendations. • Strategic, analytical mindset with the ability to use insights and reporting to optimize external communications strategy and outcomes. • Proficiency in the business language for PMI (English).

🏖️ Avantages

• Possible travel up to 5%

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