Lifestyle Marketing Account Director

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Power Digital Marketing

Site WebLinkedInTous les Emplois

501 - 1000 employés

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing est une entreprise de marketing de croissance techno-activée qui opère à l'intersection des données, de la technologie et de l'intelligence humaine pour rendre le profit prévisible. La société offre une gamme complète de services de marketing digital, incluant la consultation stratégique, les campagnes créatives, l'intelligence des données, la planification média et plus encore pour dynamiser chaque phase du parcours client. Power Digital Marketing se concentre sur la délivrance d'un impact commercial via la transparence, des stratégies basées sur les données et des technologies avancées, aidant les marques à atteindre une croissance soutenue et un avantage compétitif dans un marché hyper-concurrentiel.

Description

• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to purchase cycle length and consideration-stage channel performance • Own the senior client relationship; QBRs need to translate multi-touch attribution complexity into decisions an operator can act on • Build multi-threaded relationships so no single POC departure puts the account at risk • Consult on full-funnel strategy: how awareness, consideration, and conversion channels interact, and where the constraint actually is • Coordinate paid, SEO, content, email, and creative teams around a unified account strategy • Manage retention and expansion; lead renewals; grow MRR • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk • Work in Iris and nova daily; flag issues before clients see them • Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews • Coach analysts and specialists; give direct feedback • Keep Pulse cadence at 100%

🎯 Exigences

• 6+ years in marketing for high-AOV consumer goods — agency or brand side • Understands the economics of considered purchases: longer CAC payback windows, higher LTV ceilings, and what that means for media investment decisions • Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic — and can make the case for it in a ROAS-obsessed client environment • Comfortable with measurement complexity: multi-touch attribution limitations, view-through attribution, and when to use MMM • Has experience with brands where creative quality and storytelling are a competitive differentiator • Track record of retaining and growing accounts • Has managed clients with long sales cycles and knows how to structure reporting around leading indicators, not just last-touch conversions

🏖️ Avantages

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives