Automotive Digital Consultant

🕒 il y a 8 mois

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Proficy Digital Inc.

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2022

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Proficy Digital Inc. est une agence de marketing omnicanal spécialisée dans le secteur automobile, axée sur l'engagement et la conversion de nouveaux clients grâce à des stratégies marketing innovantes et prédictives. Soucieux d'améliorer la rentabilité et d'accroître les ventes, Proficy Digital allie une expertise automobile inégalée à une production complète de contenu vidéo pour aider les clients à naviguer dans les tendances du marketing et réussir. Leur transparence tarifaire et leur engagement envers la propriété des données clients renforcent leur approche marketing personnalisée.

Description

• Plan and execute digital advertising strategies in support of client objectives. • Onboard new clients and work directly with users of the Proficy Digital omni-channel marketing solution. • Set-up and optimize digital advertising campaigns for multiple clients across search, display, video, OTT/CTV and social. • Actively monitor campaign delivery and provide optimization recommendations, day-to-day reporting, and post-campaign analysis. • Develop digital asset request lists and evaluate opportunities for A/B creative and audience testing. • Provide thoughtful collaboration with strategy, analytics, creative, engagement, and paid media agency partners. • Partner with client marketing managers to prepare competitive analysis, leverage analytics to recommend optimizations, and communicate strategy. • Represent the agency and client professionally; perform other administrative tasks as directed.

🎯 Exigences

• Strong interpersonal and leadership skills, including consensus building and conflict resolution. • Google Ads and Bing certifications are highly preferred; candidates without them required to achieve upon hire. • Strong working knowledge of the entire Microsoft Suite; advanced knowledge of Excel and PowerPoint required. • High level of confidence and self-motivation; a curious leader that strives for excellence. • Digital savviness; strong experience and comfort working in search, display, video, OTT/CTV and social media landscapes. • Experience with platforms of interest: Amazon, Meta, Pinterest, and Google. • Strong project management skills preferred. • At least ten years of end-to-end automotive retail experience required. • An undergraduate and/or graduate degree in marketing, advertising or a related field is preferred; a secondary degree in business or similar will be strongly considered. • Physical requirements: prolonged periods sitting at a desk and working on a computer; must be able to lift up to 15 pounds at times.