Director of Growth

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

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Publiée sur la page carrières de Rhythm Energy, pas via un site d'emploi

Repérée par Remote Rocketship il y a 2 mois

Toujours ouverte sur le site de Rhythm Energy. Vérifiée il y a 8 heures.

Logo of Rhythm Energy

Rhythm Energy

51 - 200 employés

Fondée en 2020

⚡ Énergie

👥 B2C

🤝 B2B

Energy • B2C • B2B

Rhythm Energy est un fournisseur d'électricité de détail basé au Texas, offrant des plans énergétiques pour les particuliers et les petites entreprises dans plusieurs marchés texans. L'entreprise propose des plans à temps d'utilisation, de réponse à la demande, à tarif fixe simple et respectueux de l'environnement (y compris le rachat solaire et les options éolien/solaire), promouvant une tarification transparente et un essai de 30 jours, et met l'accent sur l'expérience client et les économies grâce à des programmes tels que PowerShift. Rhythm opère à Houston et dans d'autres zones de service du Texas et se concentre sur la fourniture d'énergie de détail et les services clients associés.

Description

• Define and lead Rhythm’s acquisition and conversion strategy across brands and lines of business • Own annual and quarterly growth plans, forecasts, and portfolio-level investment decisions • Partner with the CMO and Executive Leadership on growth targets, resource allocation, media investment, and strategic priorities • Communicate performance, insights, tradeoffs, and investment recommendations to senior stakeholders • Build and lead a high-performing Growth organization and agency/partner ecosystem • Apply emerging AI, automation, and growth technologies • Own acquisition strategy and performance across Paid Search, Paid Social, Display & Programmatic, Affiliates, CTV, OOH, Direct Mail, creator/influencer partnerships, and emerging channels • Set media mix and budget allocation using marginal return, incrementality, and business economics • Drive customer growth, revenue, CAC, LTV, payback, contribution economics, and other business targets • Identify, test, and scale new channels, partnerships, audiences, and distribution opportunities • Build scalable testing programs across audiences, creative, messaging, offers, landing experiences, creators/influencers, and channels • Own the conversion roadmap across websites, landing pages, and acquisition funnels • Lead experimentation across user experience, messaging, offers, conversion paths, and site performance • Partner with Product, Design/UX, Engineering, Organic Growth, Brand, Creative, Operations, and Analytics • Integrate SEO, AI-powered search/GEO, and organic growth into the broader Growth strategy • Define KPIs and measurement requirements and establish performance review cadences • Use attribution, media mix modeling, incrementality testing, cohort and LTV analysis, forecasting, and advanced measurement to guide decisions • Translate analytical insights into growth actions, experiments, and investment decisions

🎯 Exigences

• 12+ years of progressive experience across Growth Marketing, Performance Marketing, Customer Acquisition, or related disciplines • 5+ years leading teams, functions, or complex multi-channel growth portfolios • Proven track record scaling customer and revenue growth through sophisticated multi-channel acquisition strategies • Experience managing large-scale marketing investments, ideally eight-figure annual budgets • Deep expertise across digital and offline performance marketing • Demonstrated success making portfolio-level investment decisions and opening new acquisition channels • Strong working knowledge of conversion rate optimization (CRO), experimentation, digital customer journeys, and organic growth/SEO • Sophisticated understanding of growth economics and measurement, including CAC, LTV, payback, contribution economics, attribution, MMM, incrementality, forecasting, and media investment optimization • Demonstrated ability to leverage analytics, customer insights, AI, and automation • Strong executive communication and commercial judgment • Proven people leadership skills with experience building, developing, and inspiring high-performing teams • Strong cross-functional influence with experience partnering with Product, Engineering, Analytics/Data, Creative, Brand, and Operations • Experience in energy, home electrification, clean technology, healthcare, FinTech, consumer subscriptions, marketplaces, or consumer technology is nice to have

🏖️ Avantages

• Competitive compensation • Annual performance bonuses • Unlimited paid vacation • Premium medical coverage • Opportunities for continued professional growth • Flexible work environment

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