Integrated Marketing Communication Specialist

🕒 il y a 6 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 11%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Saluda Medical

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201 - 500 employés

🏥 Santé

💼 Conseil

🏭 Fabrication

Healthcare • Consulting • Manufacturing

Saluda Medical est une entreprise pionnière dans le domaine de la neuromodulation, spécialisée dans le développement de plateformes innovantes pour traiter les affections neurologiques chroniques. Ils ont créé le système Evoke®, alimenté par leur technologie exclusive SmartLoop™, conçu pour mesurer les biomarqueurs uniques des patients et ajuster en continu la stimulation afin de maintenir une cohérence thérapeutique. Saluda Medical ouvre la voie à la transformation des soins aux patients grâce à des recherches et développements révolutionnaires, et leurs systèmes sont largement reconnus pour leurs capacités avancées en thérapie de stimulation de la moelle épinière.

Description

• Support the development and execution of integrated marketing communication plans across HCP, patient, referral, and other stakeholder audiences • Translate marketing strategies into coordinated multi-channel campaigns and communication plans • Execute campaigns across digital, email, social media, web, print, video, events, and other channels • Develop campaign timelines, channel plans, creative requirements, and executional deliverables • Coordinate communications for product and therapy launches, major campaigns, conferences, tradeshows, customer programs, and other commercial initiatives • Manage digital marketing activities across websites, email, social media, search, digital advertising, and digital education and sales enablement tools • Support website development, content updates, optimization, user experience improvements, SEO, and SEM activities • Coordinate paid digital, paid social, organic social media, email marketing, audience segmentation, nurture campaigns, and automated communications • Partner with Commercial Operations to integrate digital marketing, CRM, lead management, and customer engagement programs • Develop, coordinate, and manage marketing content for HCP, patient, corporate, and commercial audiences • Create and coordinate web content, email, social media, videos, presentations, advertisements, customer communications, educational materials, and sales enablement assets • Maintain content calendars and coordinate communication sequencing across channels • Support consistent execution of Saluda and Evoke brands and maintain brand and creative guidelines • Coordinate graphic design, video, photography, digital content, and creative production workflows • Manage marketing assets and digital asset management processes • Manage multiple integrated marketing projects, stakeholders, timelines, approvals, agencies, and deliverables • Coordinate materials through Medical, Legal, Regulatory, and Compliance review processes • Manage agency and vendor relationships, scopes of work, budgets, timelines, and deliverables • Define and track campaign and channel performance metrics and develop reporting and dashboards • Monitor website traffic, search performance, email engagement, social engagement, digital advertising, campaign performance, and marketing KPIs • Use data and insights to improve content, audience targeting, channel mix, and campaign execution • Support audience segmentation and campaign measurement with Commercial Operations, CRM, analytics, and cross-functional teams • Build a test-and-learn approach across digital and integrated marketing programs • Serve as an integrated marketing partner to HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial functions • Collaborate across functions and geographies on business initiatives, product launches, commercial programs, and organizational priorities

🎯 Exigences

• 3+ years of experience in integrated marketing communications, digital marketing, marketing communications, or related roles • BA/BS in Marketing, Communications, Business, Advertising, Digital Marketing, or a related discipline • Demonstrated experience executing integrated, multichannel marketing campaigns • Experience with website content management and SEO and SEM best practices • Experience developing and executing social media, email, web, and digital advertising programs • Experience working with creative agencies, designers, video partners, and external vendors • Strong project management skills managing multiple initiatives, stakeholders, deadlines, and deliverables simultaneously • Strong written and verbal communication skills, with ability to translate complex information into clear and compelling communications • Strong attention to detail and commitment to brand consistency and executional excellence • Analytical mindset with experience measuring campaign effectiveness and using data to improve marketing performance • Ability to operate effectively in a fast-paced, highly collaborative, and evolving commercial organization • Experience marketing medical devices, healthcare products, pharmaceuticals, or other regulated products preferred • Experience in medical device, neuromodulation, spinal cord stimulation, or another implantable medical device category preferred • Experience communicating with both HCP and patient audiences preferred • Experience operating in a B2B, B2C, or B2B2C healthcare environment preferred • Experience supporting product launches and commercialization initiatives preferred • Understanding of medical device clinical, regulatory, and promotional review environments preferred • Experience with marketing automation, CRM platforms, website content management systems, social media management platforms, and digital analytics tools preferred • Familiarity with graphic design and creative production workflows preferred • Experience supporting congresses, tradeshows, customer events, and other integrated commercial programs preferred • Ability and willingness to travel as needed to support conferences, customer programs, content development, and key commercial initiatives

🏖️ Avantages

• Full-time employment • Remote work in the United States • Equal opportunity workplace committed to diversity and inclusion • Opportunity to work on innovative medical-device technology addressing chronic neurological conditions • Cross-functional exposure and collaboration across Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, Regulatory, and other teams

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