Senior Director of Growth

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

💵 $200 000 - $300 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Scale Media

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2014

👥 B2C

🛍️ eCommerce

🧘 Bien-être

B2C • eCommerce • Wellness

Scale Media est une plateforme de marque numérique en vente directe au consommateur et une entreprise multi-marques qui conçoit, commercialise et vend des produits de santé, de bien-être et de beauté. La société gère un portefeuille de marques comprenant 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy et Essential Elements, offrant des compléments alimentaires, des produits de soins capillaires et des soins de la peau, accompagnés de contenus et outils liés à la santé et au fitness. Scale gère la Scale Platform — un environnement intégré combinant le développement de produits, les opérations et le marketing numérique — pour stimuler la croissance du commerce électronique et améliorer l'expérience client en ligne.

Description

• Lead paid acquisition and Amazon teams across a portfolio of DTC wellness brands • Manage daily performance across brands, channels, and Amazon • Review performance, identify issues and opportunities, and drive timely action • Manage and develop media buying teams and build the next layer of leaders • Allocate budgets across brands, product lines, and channels including Google, Meta, and Bing • Set LTV/CAC and MER targets by product line with the VP of Growth and Analytics • Decide and implement platform signals such as value-based bidding, LTV- or margin-weighted conversions, and offline events • Lead Amazon and measure the halo between DTC paid media and Amazon sales • Shape paid media support for retention, including suppression, win-back, and new versus returning customer reporting • Improve budget allocation using MTA, lift testing, and MMM • Run a structured testing roadmap across channels, tactics, offers, and landing pages • Drive AI tools and automation across acquisition • Partner with Analytics, Creative, and Ecommerce • Report to the VP of Growth • Deliver double-digit new customer revenue growth while meeting LTV/CAC and MER targets

🎯 Exigences

• Deep platform expertise, including the ability to diagnose accounts independently • Led 8-figure Meta and paid social spend • Experience scaling paid media while maintaining efficiency • Daily performance analysis and data-driven decision-making • Experience managing and developing media buying teams • Experience owning budget and performance across multiple paid channels for consumer brands • Experience setting or materially shaping LTV/CAC, payback, or MER targets • Understanding of MTA, lift testing, and MMM and their limitations • Experience improving platform optimization through conversion signals, including value-based bidding, Conversions API enrichment, or offline conversions • Understanding of paid media’s impact on Amazon sales and measurement of that halo • Ability to collaborate with Analytics, Creative, and Ecommerce • Active use of AI tools for analysis, reporting, and execution • 10+ years of relevant experience, including managing teams and owning multi-channel budgets • Strong Meta experience is essential • Legally authorized to work in the US for any employer • Comfortable working west coast (PST) hours until 4:30pm PST • Preferred but not required: hands-on Amazon Ads or marketplace experience • Preferred but not required: experience with retention or CRM programs • Preferred but not required: experience in supplements, wellness, beauty, or consumer subscription businesses • Preferred but not required: experience operating across multi-brand portfolios

🏖️ Avantages

• Excellent Medical, Dental, Vision and Life insurance • Fully remote, full-time position • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products • An amazing team to work alongside

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