Lifecycle Marketing Manager

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $80 000 - $90 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 8%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Scenthound

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11 - 50 employés

👥 B2C

🧘 Bien-être

🔥 Financement dans la dernière année

💰 Private equity en 2025-11

B2C • Wellness

Scenthound est un prestataire de bien-être et de toilettage pour chiens, centré sur le consommateur, proposant un modèle d'abonnement pour des services d'hygiène réguliers. Ils offrent un forfait de base comprenant le bain, le nettoyage des oreilles, la coupe des griffes et le brossage des dents, avec des services complémentaires tels que le séchage au souffleur et les coupes de poils. Scenthound met l'accent sur les routines mensuelles, un contrôle de bien-être en 6 points et un suivi du bien-être basé sur la technologie pour tenir les propriétaires d'animaux informés sur la santé de leur chien.

Description

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization • Coordinate stakeholders across Marketing, Product, Technology, and Operations • Manage the new CRM vendor relationship and oversee data migration and rebuilding of journeys, segments, and templates • Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back • Design, build, and launch automated lifecycle journeys, including onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back • Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage • Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints • Monitor and improve deliverability, list health, opt-out rates, spam complaints, and list hygiene • Build performance reporting across lifecycle KPIs and present insights to the Director of Digital Marketing • Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to identify trends and growth opportunities • Collaborate with Product on in-app messaging, member experience, and feature launches • Support web experience management, including landing pages, conversion flows, and content updates • Ensure digital touchpoints are consistent, on-brand, and optimized • Collaborate with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners • Create franchisee-friendly toolkits and assets from corporate campaign strategy • Assist the Director of Digital Marketing with paid media initiatives, agency coordination, SEO, reporting, budget tracking, and strategic presentations

🎯 Exigences

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy • Data-driven approach and ability to independently analyze data • Proven ability to design and execute automated lifecycle flows across email, SMS, and push • Retail or consumer brand background • Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Ability to manage multiple channels and programs simultaneously • Strong communication skills with corporate stakeholders and franchise owners • Self-starter mentality • Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, or Iterable • Basic HTML/CSS for email template editing • Experience in a multi-location, franchise, or membership/subscription business environment • Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis • Familiarity with Looker, Google Analytics, or similar analytics platforms • Experience supporting paid media strategy or agency relationships • Track record of building structured experimentation frameworks and iterating based on results

🏖️ Avantages

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business • In-house training • Clear career path • Attainable advancement

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