Senior Integrated Marketing Manager

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Risepoint, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de Risepoint. Vérifiée il y a 2 heures.

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Risepoint

1001 - 5000 employés

Fondée en 2007

💼 Conseil

📣 Marketing

📚 Éducation

Consulting • Marketing • Education

Risepoint est une entreprise de technologie éducative qui collabore avec des universités publiques et privées régionales pour concevoir, lancer et développer des programmes de diplômes en ligne axés sur le marché du travail. Elle fournit des services de marketing, de support étudiant, de support facultaire, de mise en œuvre technologique, de suivi des performances et de recherche sur le retour sur investissement des étudiants pour aider les institutions à élargir l'accès, augmenter les inscriptions et offrir des programmes à fort rendement pour les adultes actifs.

Description

• Own day-to-day execution and full-funnel performance for assigned university partners. • Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates. • Translate integrated marketing and portfolio strategies into actionable execution plans. • Monitor, analyze, and report funnel performance across leads, applications, enrollments, and retention. • Lead performance optimizations and testing with analytics, channel, creative, and SSC teams. • Support Directors and Senior Directors in strategic planning, escalations, and partner reviews. • Lead cross-functional workstreams, pilots, and pod-level initiatives. • Provide informal leadership and guidance to Managers and Specialists. • Manage new program launches through intake, campaign setup, and cross-functional communication. • Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements. • Apply partner-specific research and insights to optimize strategies and assets. • Help manage marketing-related budgets and fulfill contractual commitments for fee-for-service engagements.

🎯 Exigences

• Bachelor’s degree in Marketing, Business, or related field. • 5–7+ years of experience in integrated marketing, account management, or campaign execution. • Demonstrated success managing partner or client accounts with measurable outcomes. • Strong analytical, execution, and cross-functional collaboration skills. • Experience in higher education or enrollment marketing environments. • Experience leading cross-functional projects, pilots, and initiatives. • Advanced digital marketing fluency across paid media, SEO, email, and analytics. • Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.

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