Lifecycle Marketing Manager

🕒 il y a 1 mois

🗽 New York – Distant

🗽 New York – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Time Doctor

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2010

☁️ SaaS

👥 RH Tech

⚡ Productivité

SaaS • HR Tech • Productivity

Time Doctor est une entreprise de logiciels d'analytique du personnel et de suivi du temps alimentée par l'IA qui combine la surveillance des employés à un suivi précis du temps pour transformer les données de travail quotidiennes en recommandations exploitables. Elle aide les organisations à détecter tôt les inefficacités et l'épuisement professionnel, à optimiser l'allocation des ressources, à améliorer la productivité et à créer des cultures de performance transparentes et axées sur la confidentialité pour les équipes à distance, hybrides et en présentiel. Time Doctor est proposée sous forme de plateforme SaaS d'envergure entreprise avec des intégrations, des certifications de conformité et des fonctionnalités adaptées aux responsables RH, opérations et IT.

Description

• Own the lifecycle marketing program for paying customers, including 30/60/90 onboarding, ongoing communications, segmentation, expansion and retention plays • Turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue • Design, brief, build and QA customer journeys and triggers • Own the day-0 conversion handoff trigger and customer data enrollment • Segment customers by profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk • Design expansion and cross-sell plays for seats, add-ons and cross-sell opportunities • Co-define expansion signals with Growth and CS and route qualified opportunities to Sales and CS • Run proactive retention, re-engagement and win-back programs for at-risk, dormant and churned accounts • Create renewal-moment value-recap and air-cover campaigns • Own audience, segmentation, timing and orchestration for newsletters, webinars, feature and release communications, and in-app announcements • Identify advocates and manage review, referral, testimonial and reference asks • Own review-site management and bring case studies to market • Measure lifecycle analytics and experimentation from onboarding completion and time-to-value through expansion, retention, renewal support and win-back • Build and operationalise AI agents and agentic workflows for segmentation, signal interpretation, journey creation and testing, communications, scoring drafts, cohort analysis and drop-off detection • Collaborate with Growth, CS, PMM, Content, GTM Ops and Sales • Report to the Director, Revenue Marketing

🎯 Exigences

• 5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company • Track record of designing and running behaviour-triggered customer journeys with adoption, retention or expansion outcomes owned • Ability to work from product-usage and account data to define segments, propensity and churn logic • Ability to specify scoring and routing for GTM Ops implementation • Fluency in a marketing automation or lifecycle stack such as HubSpot • Fluency in cohort analysis • Experience running expansion, cross-sell or renewal-support programs • Experience coordinating opportunity handoff with CS and Sales • Understanding of boundaries between lifecycle, Growth and CS, with ability to work across them • Hands-on experience building agents or agentic workflows that do real work, with demonstrable examples • Remote availability with a minimum four-hour daily overlap with US Eastern (ET) business hours • Product-led SaaS experience is nice to have • More than four hours of daily overlap with US Eastern business hours is nice to have • Background in workforce analytics, time tracking, HR tech or productivity software is nice to have • Experience marketing to BPO, outsourcing, healthcare or tech services customers is nice to have

🏖️ Avantages

• Fully remote and flexible work arrangement • Opportunity to work with talented people in 30+ countries • Bootstrapped and profitable company environment • AI-first operating model and opportunity to build and operationalise AI agents • Full-time employment

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