Senior Integrated Campaigns Marketing Manager

🕒 il y a 4 jours

🏈 Alabama, Arizona, +26 états de plus – Distant

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ServiceTrade

Site WebLinkedInTous les Emplois

51 - 200 employés

💼 Conseil

📦 Logistique

🏥 Santé

Consulting • Logistics • Healthcare

ServiceTrade est une plateforme logicielle qui aide les entrepreneurs en CVC, mécanique et incendie du secteur commercial à accroître leurs bénéfices. En raison d'une pénurie persistante de main-d'œuvre qualifiée, les entrepreneurs utilisent ServiceTrade pour maîtriser le chaos coûteux des travaux à la demande et respecter efficacement leurs engagements contractuels. ServiceTrade rationalise les opérations de service et de projet afin de réduire les coûts administratifs, optimise la performance sur le terrain pour augmenter les revenus par technicien, et stimule les ventes ainsi que la fidélisation des clients pour accroître les marges. Plus de 1 300 entrepreneurs commerciaux font confiance aux 11 ans d'expérience de ServiceTrade pour les aider à gérer plus de 13 millions d'actifs et à facturer annuellement plus de 7,5 milliards de dollars de recettes.

Description

• Lead development of integrated campaign strategies aligned to company growth goals, product initiatives, and revenue targets • Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans • Build campaign briefs covering messaging, channel mix, KPIs, performance goals, and testing hypotheses • Use AI for campaign research, message development, audience synthesis, brief creation, personalization, analysis, and optimization while applying validation and quality control • Partner with Brand, Content, Events, Product Marketing, Sales, and Marketing Operations on coordinated go-to-market execution • Design and execute 1:many and 1:few ABM campaigns for priority accounts and segments • Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables • Own content distribution planning and align campaign content requirements, timelines, and production needs • Leverage and repurpose customer stories, guides, research reports, blogs, videos, and other owned content • Own webinar and virtual roundtable programming end-to-end, including promotion, speaker management, run-of-show, production timelines, post-event nurture, and content repurposing • Optimize landing pages, forms, nurture sequences, CTAs, and lifecycle flows to increase conversion rates and pipeline velocity • Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact • Analyze results, optimize in-flight campaigns, and implement structured testing frameworks • Ensure accurate attribution and performance reporting with Marketing Operations • Collaborate with Product Marketing on product and feature launches and translate GTM priorities into ABM-ready plays • Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders • Lead campaign retrospectives and share wins, learnings, and effective AI-assisted workflows across the organization

🎯 Exigences

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact • A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels • Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization • Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution • Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements • Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency • Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential • Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations • Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up • Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems) • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) • E-Verify participation and authorization to work in the U.S. • Must reside in one of the listed states: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA

🏖️ Avantages

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development