Marketo Technical Lead

🕒 il y a 10 jours

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Shift Paradigm

Site WebLinkedInTous les Emplois

201 - 500 employés

💼 Conseil

📣 Marketing

🤖 Intelligence artificielle

💰 Debt financing en 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm est un cabinet de conseil en croissance numérique et une agence de design d'expérience qui aide les entreprises à établir des connexions avec leurs audiences externes et optimiser leurs opérations internes. Ils fournissent des services de design et d'ingénierie de produits numériques, de stratégie CX et UX, de MarTech et d'opérations de revenus (CRM, CDP, orchestration des données), de marketing par e-mail et de campagnes (segmentation, personnalisation, SMS/in-app), et opérationnalisent l'IA grâce à des intégrations et des développements sur mesure. L'entreprise sert des clients dans les secteurs des soins de santé et des technologies médicales, de la fabrication, des services financiers, du SaaS B2B, de la technologie, et de la restauration & hôtellerie, se positionnant comme un partenaire enrichi par la technologie et l'IA, focalisé sur la génération de croissance mesurable.

Description

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks • Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture • Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability • Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations • Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation • Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks • Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts • Build and manage custom data structures, API integrations, webhooks, etc. • Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design • Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process • Lead technical workshops to translate business and marketing requirements into actionable technical plans • Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders • Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)

🎯 Exigences

• 7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end • Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management • Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting • Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation • Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches • Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory • Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners

🏖️ Avantages

• Medical • Dental • Vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • Various other ancillary benefits and perks