Senior Lifecycle & CRM Strategy Leader – Contract

Emploi pas sur LinkedIn

🕒 il y a 13 jours

🏄 California – Distant

🏄 California – Remote

💵 $90 - $110 / heure

⏰ Temps Plein

🟠 Senior

🧐 Stratégie

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Sia

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏥 Santé

🏭 Fabrication

📦 Logistique

💰 Private equity en 2025-01

Healthcare • Manufacturing • Logistics

Sia est un groupe mondial de conseil en management, né numérique, spécialisé dans la stratégie, le conseil en management et la transformation pilotée par l'IA. La société combine le conseil, les services créatifs et les solutions d'IA (Sia Experience, Sia AI, Sia Studio) pour aider les grandes entreprises à développer des initiatives numériques et d'IA générative, optimiser leurs opérations et améliorer l'expérience client. Avec environ 3 000 consultants répartis dans 19 pays, Sia sert des clients prestigieux et majeurs de la tech dans de nombreux secteurs, y compris la banque, les télécommunications, l'automobile, la santé, les médias et le gouvernement.

Description

• Assess the end-to-end digital-presence lifecycle from domain search and purchase through setup, website creation and launch, hosting and professional email activation, security adoption, management, renewal, cancellation or lapse, win-back, and expansion • Build the lifecycle strategy and roadmap, defining lifecycle stages, customer and business outcomes, journey priorities, and a sequenced improvement plan • Design coordinated onboarding, service activation, website launch, customer education, renewal preparation, lapse prevention, retention, service recovery, win-back, and expansion journeys • Define actionable audiences and triggers using customer, domain, service, setup, website, account, billing, renewal, support, engagement, and portfolio signals • Determine data, identity, consent, automation, and integration capabilities for coordinated experiences across channels • Improve personalization and next-best-action decisions for setup guidance, launch support, education, security, renewals, complementary services, and re-engagement • Establish experimentation and measurement, including baselines, test plans, controls, and reporting • Create the lifecycle operating model across marketing, product, ecommerce, customer care, data, analytics, creative, and technology • Translate recommendations into journey maps, briefs, audience and trigger definitions, content requirements, test designs, measurement plans, and a prioritized delivery backlog • Build reusable frameworks, governance, documentation, and working rhythms for sustainable internal lifecycle capability • Deliver a maturity assessment, prioritized roadmap, first wave of journeys, governance rhythms, and internal enablement

🎯 Exigences

• Approximately 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM • Senior Director or VP-level experience advising executives and influencing cross-functional decisions • Experience building a lifecycle capability from a low-maturity starting point • Deep experience with recurring-revenue digital services, especially domain registration, web hosting, website building, professional email, online security, digital marketing, ecommerce enablement, or adjacent small-business services • Ability to connect customer strategy with data, identity, consent, marketing technology, service signals, support interactions, content, execution, and measurement • Experience designing journeys from purchase through setup, activation, launch, ongoing value realization, renewal, expansion, retention, service recovery, lapse prevention, and win-back • Fluency in segmentation, event-based triggers, journey orchestration, personalization, experimentation, and incremental measurement • Experience managing lifecycle complexity across customers who may own a single service or a portfolio of interconnected digital-presence services • Ability to balance executive counsel with hands-on development of journey maps, briefs, audience definitions, test plans, roadmaps, and operating processes • Availability for a fully remote, full-time contract engagement aligned to Pacific Time working hours • Legally authorized to work in the United States at the time of application and throughout employment • Must not require employment visa sponsorship now or in the future

🏖️ Avantages

• Fully remote work arrangement • 40 hours per week • Contract engagement with possible extension

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