Global Marketing Manager – Infectious Disease, Atellica Assays

🕒 il y a 21 jours

🇺🇸 États-Unis – Télétravail

💵 $137 910 - $189 629 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

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Siemens Healthineers

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10 000+ employés

🏥 Santé

⚕️ Assurance santé

🧬 Biotechnologie

💰 €1 500 000 Grant en 2021-05

Healthcare • Healthcare Insurance • Biotechnology

Siemens Healthineers est une entreprise MedTech de premier plan, spécialisée dans l'innovation de pointe en matière de santé. Ils proposent un portefeuille complet qui répond à l'ensemble du continuum de soins pour les maladies graves, y compris l'imagerie médicale, les diagnostics de laboratoire, les tests au point de soin, et les solutions de santé numérique. Avec un engagement envers l'innovation, la durabilité, et l'amélioration de l'accès des patients aux soins, Siemens Healthineers collabore avec des professionnels et des organisations de santé dans le monde entier pour faire avancer la technologie médicale et améliorer les résultats pour les patients.

Description

• Develop the global strategy for assigned Atellica Infectious Disease assays from opportunity assessment and product definition through launch, growth, and lifecycle management • Assess market potential, customer needs, competitive dynamics, and portfolio performance to recommend priorities, investments, and product enhancements • Build understanding of Infectious Disease testing needs across laboratories, health systems, and relevant stakeholders • Gather voice-of-customer and regional insights, identify unmet needs, and translate them into product requirements, market opportunities, and differentiated value propositions • Partner with R&D, Medical Affairs, Regulatory, Quality, and regional teams on product requirements, evidence needs, claims, and launch plans • Represent the market and customer perspective at development and portfolio decision points and help resolve trade-offs affecting customer value and commercial success • Lead global positioning, messaging, launch planning, and readiness for assigned assays • Develop customer-facing content, sales tools, training, and campaign strategies for regional adaptation • Coordinate across assays, analyzers, automation, and informatics to present an integrated customer offering • Monitor competitor portfolios, testing practices, and market trends • Develop competitive selling guidance and support pricing and value discussions • Track launch performance, adoption, and customer feedback to refine plans and identify growth opportunities

🎯 Exigences

• 5+ years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics space • Experience contributing to portfolio strategy, product development, global or regional launches, and post-launch growth • Ability to turn complex clinical and technical information into clear customer value propositions and effective commercial tools • Demonstrated success leading work across functions and influencing stakeholders without direct authority • Experience with infectious disease assays, immunoassay, or core laboratory diagnostics (preferred) • Experience developing market assessments, business cases, pricing recommendations, or product forecasts (preferred) • Global or international marketing experience, including collaboration with regional commercial teams (preferred) • MBA or advanced degree in business, life sciences, or related discipline (preferred) • Ability to work with controlled technology in accordance with US export control law

🏖️ Avantages

• medical insurance • dental insurance • vision insurance • 401(k) retirement plan • life insurance • long-term and short-term disability insurance • paid parking/public transportation • paid time off • paid sick and safe time • Remote work • Travel up to 10%

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