Lead Growth Marketer

🕒 il y a 1 mois

🗻 New Hampshire – Distant

🗻 New Hampshire – Remote

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 38%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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SIG SAUER, Inc.

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1001 - 5000 employés

🏭 Fabrication

💼 Conseil

🎖️ Défense

Manufacturing • Consulting • Defense

SIG SAUER, Inc. est un fabricant et détaillant américain d'armes à feu qui conçoit, développe et produit des pistolets, des fusils, des munitions, des électro-optiques, des silencieux et des accessoires associés. L'entreprise s'adresse aux consommateurs, aux forces de l'ordre et aux clients militaires, exploite une boutique de commerce électronique en direct avec les consommateurs et des centres de vente au détail/expérience de marque, et offre des services de formation, de garantie et sur mesure.

Description

• Develop and execute growth initiatives that increase acquisition, engagement, retention, and subscriptions • Identify opportunities across paid, organic, influencer, partnership, and lifecycle channels • Own the customer lifecycle, including acquisition, onboarding, in-app messaging, promotions, lifecycle marketing, push notifications, and win-back campaigns • Collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing teams to launch and optimize digital growth initiatives • Manage and optimize growth channel investments across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms • Improve CAC, conversion rates, and marketing efficiency through continuous testing and optimization • Own creative testing frameworks, landing page optimization, and conversion rate optimization initiatives • Develop and execute a scalable social-first content strategy across owned and earned channels • Develop short-form video, creator content, and user-generated content strategies • Grow brand awareness and audience engagement through organic channels • Identify, test, and scale creator and influencer partnerships • Develop strategic partnerships that drive awareness, acquisition, and credibility • Drive SEO and AI search optimization strategies to improve discoverability and organic acquisition • Develop scalable content programs for traditional and AI-powered search platforms • Measure and report on performance across the full marketing funnel using data and experimentation • Leverage AI tools for content creation, research, campaign optimization, reporting, and workflow automation • Drive subscriber growth and digital revenue • Improve customer acquisition cost and funnel conversion rates • Grow organic traffic and social engagement • Establish rapid testing and experimentation across acquisition channels • Participate in Continuous Improvement projects, problem-solving teams, 5S Workplace activities, and quality-failure prevention • Travel occasionally for team collaboration, product planning, customer visits, and industry events • Perform miscellaneous duties as assigned

🎯 Exigences

• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred; or equivalent years of experience • 7+ years of digital marketing, growth marketing, or performance marketing experience • Experience scaling consumer mobile applications, subscription businesses, SaaS products, or other digital products • Experience with mobile growth strategies including app acquisition, App Store Optimization (ASO), lifecycle marketing, and subscription conversion • Strong expertise in paid acquisition and performance marketing • Experience with modern marketing and product analytics platforms such as Google Analytics 4, Firebase, AppsFlyer, RevenueCat, HubSpot, Klaviyo, or similar tools • Experience building social-first content and creator programs • Demonstrated success improving growth metrics through experimentation, optimization, and performance-driven marketing initiatives • Excellent written and verbal communication skills with the ability to influence cross-functional teams and present performance insights to leadership • Hands-on experience using AI tools to improve marketing performance and productivity • Complete tasks as assigned in a timely manner • Require little to no supervision • Ability to lift up to 25 pounds • Must wear required Personal Protective Equipment (PPE) where required • Must comply with all work exposure EH&S training requirements and adhere to SIG SAUER Inc. Security Mandates • Must follow all required Safety and ISO procedures

🏖️ Avantages

• Willingness to travel occasionally (up to 20%) for team collaboration, product planning, customer visits, and industry events • Significant visibility, ownership, and long-term career growth • SIG SAUER is certified a Great Place to Work™

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