Steam Marketing Lead

Emploi pas sur LinkedIn

🕒 il y a 11 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Spatial, pas via un site d'emploi

Repérée par Remote Rocketship il y a 11 jours

Toujours ouverte sur le site de Spatial. Vérifiée il y a 5 minutes.

Logo of Spatial

Spatial

11 - 50 employés

Fondée en 2016

🥽 RA/RV

🎮 Jeux vidéo

📚 Éducation

AR/VR • Gaming • Education

Spatial est une plateforme qui exploite l'informatique spatiale et l'intelligence artificielle pour créer des mondes virtuels interactifs. Avec une communauté de plus de 15 millions de créateurs et de marques, elle permet le développement d'expériences immersives, y compris de contenus générés par les utilisateurs (CGU), de solutions d'entreprise et d'apprentissage virtuel. Spatial donne aux utilisateurs le pouvoir de construire et de personnaliser des espaces 3D époustouflants qui peuvent être publiés sur divers appareils, notamment le web, la réalité virtuelle (VR), la réalité augmentée (AR) et les mobiles, en faisant un outil polyvalent pour la narration interactive et les expériences de marque.

Description

• Own the Steam launch plan from demo through launch and the first 30 days • Build and execute the timeline covering store page launch, demo release, Steam Next Fest entry, creator waves, launch week, and post-launch activity • Manage the Steam store page, including capsule, trailer, GIFs, short description, and tags • Test store-page elements for conversion and iterate with the art team • Identify suitable Twitch and YouTube creators for the game • Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact • Collaborate with the design team to create shareable gameplay moments • Direct the social lead on distribution and brief creators on content ideas • Set community growth strategy for Discord, the Steam hub, and subreddit alongside the community manager • Participate directly in communities and own the funnel from demo player to playtester to evangelist • Run Steam Next Fest as a launch, coordinating demo readiness, wishlist growth, creators, and developer livestreams • Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion • Advise the CEO and game lead on what is working and what should change

🎯 Exigences

• Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it • Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, discovery algorithm, wishlist velocity, and launch-week sales • Ran a creator seeding campaign at scale involving hundreds of creators, key distribution tooling, embargoes, and tracking • Deep familiarity with multiplayer and co-op games on PC • Ability to explain with numbers how a breakout indie game found its audience on Steam • Short-form content instinct for TikTok and YouTube Shorts; able to brief an editor or cut clips independently • Flexible between leading and executing marketing strategy, execution, and reporting with a small team and contractors • Time at an indie publisher or indie-focused marketing agency (nice to have) • Built a Discord community from zero to tens of thousands (nice to have) • Enough game sense to challenge design decisions when a mechanic will not clip well (nice to have) • Existing relationships with PC gaming streamers and content creators (nice to have) • Experience with Early Access launches and post-launch update marketing (nice to have)

🏖️ Avantages

• Fully remote work • Full-time employment or 6-month contract through launch • Opportunity to work on an unannounced multiplayer Steam PC title • Work with a small team and contractors • Report directly to the CEO and collaborate daily with the game's lead

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