Head of Growth Marketing

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STNDRD

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2024

🧘 Bien-être

👥 B2C

☁️ SaaS

Wellness • B2C • SaaS

STNDRD est une application de fitness par abonnement et une communauté construite autour des principes de l'entraînement professionnel de musculation, conçue pour aider les utilisateurs à reconstruire leur discipline, suivre leur nutrition, et suivre des programmes d'entraînement structurés créés par Chris Bumstead, six fois Mr. Olympia. La plateforme offre des vidéos d'exercices en HD à la demande, des programmes axés sur la gym pour tous les niveaux, un suivi de la nutrition, un suivi des progrès et des fonctionnalités sociales/classement pour motiver les utilisateurs et soutenir une transformation physique et mentale à long terme.

Description

• Own the Growth Engine • Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services • Drive scalable user acquisition across paid media, creators, content, and emerging channels • Identify new growth opportunities and test new acquisition strategies • Build repeatable systems that create predictable growth • Lead Performance Marketing • Own and scale paid media across Meta, TikTok, Google, YouTube • Manage marketing budgets and allocate spend based on performance • Build reporting frameworks and dashboards for performance tracking • Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period • Build the Creative Growth Engine • Lead the creative strategy behind all paid and growth marketing • Manage and mentor the in-house creative team (designers and editors) • Establish a rapid experimentation and testing culture • Identify winning creative concepts and scale them quickly • Strengthen the Brand & Community • Ensure consistent and compelling brand storytelling across all channels • Leverage athlete storytelling, fitness education, and creator partnerships • Help build an engaged STNDRD community through authentic content • Collaborate Across the Company • Partner with product, coaching, and leadership teams on launches and growth initiatives • Align marketing strategy with product development and platform growth • Manage agencies, freelancers, and external marketing partners

🎯 Exigences

• 7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership • Proven success scaling consumer apps, subscription platforms, or DTC brands • Deep expertise in paid social advertising (Meta, TikTok) • Strong understanding of mobile attribution, analytics, and marketing unit economics • Experience leading creative teams and producing high-performing digital advertising • Highly analytical with a strong experimentation mindset • Comfortable operating in a fast-moving startup environment

🏖️ Avantages

• Work directly with the founding team • Help build a brand at the intersection of fitness, performance, and technology • Own and scale the growth engine of a rapidly expanding platform • High ownership, high impact, and the opportunity to build something meaningful