Manager, Integrated Account-Based Marketing – Technology, CMT & Travel

Emploi pas sur LinkedIn

🕒 il y a 26 jours

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $90 000 - $100 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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10 000+ employés

Fondée en 1978

📣 Marketing

📦 Logistique

🏥 Santé

Marketing • Logistics • Healthcare

description traduite de l'entreprise

Description

• Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals • Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs • Partner with Sales and industry leaders to prioritize target accounts based on revenue potential, propensity to buy, relationships, whitespace, intent, engagement, and strategic fit • Develop account strategies for new-logo acquisition and expansion within existing accounts • Refine account segmentation, persona strategies, buying committee maps, and engagement plans • Translate industry trends and account-specific priorities into marketing strategies and campaigns • Connect TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to account challenges • Partner with Industry and Solution Marketing on vertical-specific plays, messaging, content, and campaigns • Position TP as a strategic partner across CX, AI, data, technology, and business transformation • Own integrated marketing strategy end to end, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization • Identify whitespace opportunities, leverage intent and engagement signals, and accelerate opportunities through the buyer journey • Support event execution and client/partner engagement through approximately 15–20% travel

🎯 Exigences

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS • 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology, and travel verticals • Fluency with buyer personas in customer experience, data and analytics, AI/ML, finance and accounting, and trust and safety • Expertise with Marketo, Demandbase, LinkedIn, and Salesforce • Proven ownership of end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution • Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication • Proven event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion • Ability to deliver high-ROI campaigns in a fast-paced environment • Strong project management, analytical, and communication skills • Process Excellence • Collaboration • Communication • Emotional Intelligence • Open-Mindedness • Critical Thinking • Solution Orientation • Entrepreneurship • AI Proficiency • Data Literacy • Must be located within the US or Canada • Must be eligible to work in the US or Canada without sponsorship • Ability to travel approximately 15–20% for event execution and client/partner engagement

🏖️ Avantages

• Comprehensive health benefits, which may include medical, vision, and dental • Employment Assistance Programs • Health and personal time off (HPT) • Leave programs as eligible • Competitive 401(K) plans • Life insurance • Supplemental medical coverage • Critical care insurance • Pet insurance • FSA plans • Retailer discounts • Career advancement opportunities • Inclusive and diverse workplace culture • Support for active-duty service members, veterans, and military families • Reasonable accommodation during the application process

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