Manager, Integrated Account Based Marketing

Emploi pas sur LinkedIn

🕒 il y a 27 jours

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $100 000 - $105 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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10 000+ employés

Fondée en 1978

📣 Marketing

📦 Logistique

🏥 Santé

Marketing • Logistics • Healthcare

description traduite de l'entreprise

Description

• Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses • Manage 1:1, 1:Few, and 1:Many ABM campaigns • Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies • Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing • Develop Collections programs targeting organizations managing first-party or outsourced third-party collections • Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets • Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content • Own strategy and execution for government-focused events, tradeshows, and executive roundtables • Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs • Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance • Create account-specific materials, including videos and personalized templates • Train field teams on ABM tactics and follow-up strategies • Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies

🎯 Exigences

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS • 3+ years in ABM roles marketing to Federal and/or SLED buyers • Fluency with Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller motions • Expertise with Marketo, Demandbase, LinkedIn, and Salesforce • Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution • Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication • Event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion • Ability to deliver high-ROI campaigns in a fast-paced environment • Strong project management, analytical, and communication skills • Approximately 15–20% travel • Must be located within the US or Canada • Must be eligible to work in the US or Canada without sponsorship

🏖️ Avantages

• Medical, vision, and dental health benefits • Employment Assistance Programs • Health and personal time off (HPT) • Leave programs • 401(k) plans • Life insurance • Supplemental medical coverage • Critical care insurance • Pet insurance • FSA plans • Retailer discounts • Career advancement opportunities • Inclusive and diverse workplace culture • Reasonable accommodation during the application process

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