Chief Marketing – Commerce Officer

Emploi pas sur LinkedIn

🕒 il y a 4 mois

🇺🇸 États-Unis – Télétravail

💵 $225 000 - $250 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 41%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Terrabis

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2020

🍽️ Alimentation et boissons

🏥 Santé

🛒 Commerce de détail

Food & Beverage • Healthcare • Retail

Terrabis est une entreprise de vente au détail de cannabis situé à Hazelwood, Missouri, dédiée à améliorer l'expérience cannabis de ses clients. Ils proposent une large gamme de produits à base de cannabis incluant des fleurs, des pré-roulés, des vaporisateurs, des edibles et des accessoires, ainsi que des promotions spéciales et un programme de fidélité pour les clients loyaux. Terrabis vise à créer un environnement accueillant et amical, favorisant une communauté pour les passionnés de cannabis et les nouveaux venus.

Description

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention • Lead development of integrated campaigns across digital, retail, and wholesale channels • Ensure consistent brand voice and customer experience across all touchpoints • Partner with executive leadership to align marketing efforts with company growth goals • Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks • Define and execute a unified commerce strategy that connects digital and physical retail • Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value • Drive initiatives that increase transaction size, frequency, and overall customer spend • Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships • Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs • Build segmentation strategies to improve targeting, engagement, and retention • Optimize the full customer journey from first interaction through repeat purchase • Oversee the performance and optimization of the eCommerce platform • Improve site experience, navigation, product discovery, and conversion • Lead digital merchandising strategy including product presentation, promotions, and category structure • Drive testing and personalization initiatives to improve customer experience and revenue • Ensure alignment between digital and in-store experiences • Partner with Retail Operations to optimize drive-thru and kiosk performance • Support in-store initiatives that enhance customer experience and increase conversion • Align promotions, pricing, and merchandising across all channels • Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools • Ensure systems are integrated and support a single view of the customer • Build reporting frameworks and dashboards to track performance and inform decisions • Use data to drive strategy, identify opportunities, and improve efficiency • Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics • Manage agency and vendor partners • Foster strong cross-functional collaboration across departments • Set clear priorities, accountability, and performance expectations.

🎯 Exigences

• 10+ years of experience across marketing, eCommerce, or digital commerce • 5+ years in a senior leadership role owning revenue or marketing performance • Proven success driving growth in a direct-to-consumer or omnichannel environment • Experience leading both marketing and commerce functions or closely integrated teams • Strong analytical mindset with ability to translate data into action • Experience working cross-functionally with operations, technology, and finance • Strong executive communication and leadership presence.

🏖️ Avantages

• Equal Opportunity Employer.