eCommerce Performance, Experimentation Analyst

🕒 il y a 1 mois

🤠 Texas – Distant

🤠 Texas – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🛍️ Spécialiste e-commerce

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TestEquity LLC

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1971

🏭 Fabrication

🔧 Matériel

🛍️ eCommerce

Manufacturing • Hardware • eCommerce

TestEquity LLC est un distributeur et prestataire de services d'équipements électroniques de test et de mesure, de fournitures de laboratoire et de composants électroniques. L'entreprise vend des instruments neufs et reconditionnés ainsi que des consommables, et propose des services de calibration, de réparation, de location et de gestion d'actifs. Elle s'adresse aux ingénieurs, laboratoires, fabricants et établissements d'enseignement via des canaux de vente directe et de commerce électronique.

Description

• Drive Google Analytics 4 (GA4) implementation, ensuring data accuracy, consistency, and reliability across all eCommerce properties • Build, maintain, and optimize eCommerce funnels, dashboards, and reporting frameworks • Troubleshoot tracking issues and partner with developers to resolve discrepancies and gaps in data • Analyze end-to-end eCommerce funnel performance to identify trends, drop-off points, and opportunities for improvement • Translate data into clear, actionable insights that directly inform prioritization and roadmap decisions • Proactively identify opportunities to improve conversion rate (CVR), average order value (AOV), and overall revenue • Design, support, and analyze A/B and multivariate tests to validate optimization opportunities • Communicate insights, test results, and opportunity areas to cross-functional stakeholders including Merchandising, Marketing, Operations, and Technology

🎯 Exigences

• 3+ years of experience in digital analytics, with a strong focus on eCommerce performance • Hands-on expertise in Google Analytics 4 (GA4), including implementation, troubleshooting, and funnel analysis • Strong experience designing, executing, and analyzing A/B tests • Strong understanding of eCommerce metrics (CVR, AOV, revenue, funnel performance) • Proven ability to translate data into actionable insights and business recommendations • Experience working with developers and UX teams to implement tracking and site enhancements • Strong communication skills with the ability to present insights and test results to non-technical stakeholders. • Must be authorized to work in the US without sponsorship.

🏖️ Avantages

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements