Manager, Consumer Strategy – Growth

🕒 il y a 22 jours

☕ Washington – Distant

☕ Washington – Remote

💵 $77 000 - $85 000 / an

⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

🧐 Stratégie

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Configurer une alerte email pour les nouveaux emplois

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The Atlantic

Site WebLinkedInTous les Emplois

201 - 500 employés

📱 Médias

👥 B2C

Media • B2C

"The Atlantic ne sera l'organe d'aucun parti ou clique, mais s'efforcera honnêtement d'être l'exposant de ce que ses dirigeants croient être l'idée américaine." —James Russell Lowell, novembre 1857

Description

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment. • Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation. • Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts. • Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases. • Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices. • Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them. • Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering. • Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

🎯 Exigences

• 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus. • Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans. • Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus. • Experience with a data visualization or analytics platform, with Looker strongly preferred. • Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders. • Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices. • Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

🏖️ Avantages

• This is a Guild position.