Senior Growth Marketing Manager

🕒 il y a 19 jours

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Thriveworks

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2008

⚕️ Assurance santé

🧘 Bien-être

👥 B2C

Healthcare Insurance • Wellness • B2C

Thriveworks est un fournisseur de premier plan de services de santé mentale offrant un large éventail d'options de thérapie, y compris la thérapie individuelle, la thérapie de couple/conjugale, la thérapie familiale et la thérapie pour enfants/adolescents. Avec plus de 2200 cliniciens agréés répartis dans 340 emplacements aux États-Unis, Thriveworks propose des séances de thérapie en personne et en ligne adaptées aux besoins uniques des clients. Ils acceptent la plupart des principales assurances, garantissant des soins de santé mentale accessibles pour une variété de défis tels que l'anxiété, la dépression et les problèmes relationnels.

Description

• Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities. • Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows. • Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability. • Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment) • Manage all tracking infrastructure in compliance with HIPAA requirements. • Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing. • Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement. • Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure. • Lead weekly performance reporting and provide strategic recommendations to marketing leadership. • Phase in CTV/programmatic testing as the core program stabilizes.

🎯 Exigences

• 10+ years of hands-on paid media management. • Hands on Google Ads, Meta Ads, Microsoft Ads experience. • Experience building the strategy and then executing it. • Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a strong plus. • Familiarity with API-based automation or AI tooling is a strong plus. • Experience with multi-location or geo-targeted campaign management at scale. • Programmatic, CTV or Paid Pinterest experience.

🏖️ Avantages

• An amazing team culture • Professional development & advancement opportunities • 401K with a 3% employer match • Healthcare, Dental, Vision, and life insurance benefits • Paid time off and paid holidays • Professional EAP program for team members & household • Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance