Senior Media Planner, Strategic Planning

🕒 il y a 4 mois

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $120 000 / an

⏰ Temps Plein

🟠 Senior

💸 Planification et Analyse Financières (FP&A)

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 37%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Tinuiti

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2016

📣 Marketing

💰 Debt Financing en 2019-08

Marketing • Advertising • Technology

Tinuiti est une agence de marketing digital axée sur la performance qui se spécialise dans l'amplification de l'impact de marque à travers divers canaux numériques. Leur approche complète intègre le commerce, la télévision & l'audio, les réseaux sociaux et les plateformes de recherche pour optimiser l'engagement utilisateur, stimuler les conversions et étendre l'empreinte numérique. Tinuiti s'appuie sur une technologie propriétaire avancée, y compris Bliss Point, pour la mesure et l'optimisation du marketing, fournissant des insights afin de maximiser l'efficacité et l'impact. L'entreprise met l'accent sur une stratégie axée sur le produit et est reconnue pour son expertise en planification média, mesure et attribution, comme le démontrent les distinctions reçues dans les rapports de l'industrie.

Description

• Promote and expand Tinuiti’s Strategic Planning function • Establish and define high-impact, long-term marketing strategies at the business level • Develop account strategies, audience and messaging insights, consumer journeys and media mix recommendations • Use audience, competitive, channel and media planning tools to recommend campaign timing, budget, duration/flighting and media mix • Identify media partners, platforms, programming and network opportunities across OTT, linear TV, terrestrial radio, online video, social, search and digital audio • Analyze demographic data and consumption trends for media recommendations • Interpret planning-tool insights and data to create actionable full-funnel recommendations • Apply offline media planning experience and agency case studies to define planning metrics and benchmarks • Conceive and deliver innovative, targeted business-building marketing solutions • Serve as a key client contact during plan development and approval • Collaborate cross-functionally with investment, Client Strategy and Analytics teams • Combine attribution, optimization and future planning inputs into campaigns aligned with client KPIs • Partner with the Strategic Planning lead as agency liaison to external planning-tool partners • Evaluate and roadmap enhancements to Tinuiti’s planning-tool suite • Lead team management, project and allocation management, career pathing, feedback, support and work-quality control • Communicate data-driven strategic direction and insights to clients, prospects and teams • Research, identify and deliver actionable insights • Review paid media campaign performance and report effectiveness to clients • Train and mentor talent

🎯 Exigences

• 5+ years of media buying, planning and strategy experience focused on strategic and operational planning in the US national market • Experience with cross-channel planning, including linear TV, streaming video/audio, search, social, display and overall digital media • Expert knowledge and use of planning and research platforms including Nielsen suite, Commspoint, Nielsen Media Impact, NPower, National TV View, Resonate, Comscore and Kantar • Understanding of companies and campaigns with KPIs ranging from performance marketing to true brand awareness • Strong point of view on industry planning, insights and competitive tools • Expert knowledge of the traditional and digital media landscape • Ability to build relationships with clients and peers as a trusted advisor • Strong written and oral communication skills, specifically presentation storytelling • Ability to travel to onsite meetings 1–2 times a month at most • Familiarity with planning tools including Kantar, Commspoint, Pathmatics, SimilarWeb, Resonate and NMI • Data-driven mindset and ability to review paid media campaign results against predetermined success indicators • Applicants must reside in the United States

🏖️ Avantages

• Unlimited PTO • 17 paid holidays • Flex Fridays with meetings minimized and option to start weekend at 1pm local time • Three company-wide office closures totaling three weeks annually • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • 401(k) match up to 4% of contributions at 100% with immediate vesting • Fringe • Forma • Thankful giving • Equity • Bravely coaching sessions • Mentor program • On-demand learning • Leadership and management development programs and resources • Unlimited telemedicine and teletherapy at no cost • Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners • Fully remote environment and flexibility to take time off when needed

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