Director, Analytics

🕒 il y a 2 mois

🌽 Illinois, Tennessee – Distant

🌽 Illinois – Remote 🎸 Tennessee – Remote

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 32%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Unlock Health

Site WebLinkedInTous les Emplois

51 - 200 employés

💼 Conseil

🏥 Santé

⚕️ Assurance santé

Consulting • Healthcare • Healthcare Insurance

Unlock Health est une agence à service complet dédiée à la croissance durable des organisations de santé. En intégrant le marketing, la technologie et la stratégie de revenus, Unlock Health aide à connecter les consommateurs avec les soins, améliorant les vies et soutenant les organisations de santé dans leurs objectifs de croissance. L'entreprise est spécialisée dans le conseil en gestion des soins, la stratégie et la planification des médias et de la publicité, le marketing digital et le conseil en marque. Unlock Health est reconnue pour son approche créative et axée sur les données, offrant des analyses avancées et une plateforme technologique pour guider les initiatives de marketing de santé et optimiser les stratégies des payeurs. L'agence a noué des partenariats avec des systèmes de santé de premier plan, des prestataires de santé comportementale et des organisations de soins spécialisés, recevant des distinctions telles que le prix Modern Healthcare Best in Business pour le marketing et les relations publiques.

Description

• Serve as the analytics lead across a portfolio of clients, owning recurring and ad hoc analysis, reporting, presentations, and actionable recommendations. • Combine and analyze data from multiple sources to answer client business questions, evaluate performance, uncover optimization opportunities, and support marketing decisions. • Develop marketing measurement frameworks connecting marketing activity to business, growth, acquisition, and revenue outcomes. • Define data collection, tracking, and tagging requirements supporting measurement frameworks. • Recommend, design, and implement multi-touch attribution, incrementality tests, experiments, and other advanced measurement solutions. • Communicate the benefits, limitations, assumptions, and appropriate uses of measurement methodologies. • Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams. • Support new business efforts through pitch materials, project scoping, and measurement strategies. • Improve practice workflows, methodologies, and technical documentation. • Mentor junior team members through technical guidance, feedback, quality review, and support. • Manage multiple client priorities while maintaining accuracy, analytical rigor, and timely delivery.

🎯 Exigences

• 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including significant experience in a fast-paced agency, consultancy, or multi-client marketing environment. • Demonstrated hands-on experience designing and implementing advanced measurement solutions, including marketing mix modeling, multi-touch attribution, incrementality testing, and experiments. • Deep understanding of attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals. • Advanced analytical skills, including proficiency with SQL, R, Python, or another analytical programming language. • Experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data. • Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows. • Experience translating marketing performance data into clear insights, compelling narratives, and practical recommendations for clients and senior stakeholders. • Exceptional communication and consulting skills. • Strong knowledge of marketing channels, campaign and ad platform data, tracking and tagging practices, conversion tracking, and marketing measurement data infrastructure. • Strong problem-solving and consulting skills. • Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement required. • Experience mentoring junior analytics professionals; prior people-management experience strongly preferred. • Candidates must currently live in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future.

🏖️ Avantages

• Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program

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