Principal Analyst, Growth Marketing

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $182 300 - $252 500 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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Upstart

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Upstart est une place de marché de prêt reposant sur l'intelligence artificielle, collaborant avec des banques et des coopératives de crédit pour élargir l'accès à un crédit abordable. En passant au statut de société publique, nous sommes désormais en mesure d'exploiter notre expertise dans le domaine et de révolutionner chaque aspect du prêt et de l'évaluation du risque de crédit. Nous avons récemment élargi nos offres pour inclure le refinancement automobile et prévoyons de diversifier nos secteurs à mesure de la croissance de l'entreprise.\n\nEn tirant parti de la place de marché d'Upstart, les banques et coopératives de crédit utilisant Upstart peuvent bénéficier de taux d'approbation plus élevés et de taux de perte plus bas, tout en offrant l'expérience de prêt numérique d'exception que leurs clients exigent. La place de marché brevetée d'Upstart est la première à avoir reçu une lettre de non-intervention de la part du Bureau de la protection financière des consommateurs en matière de prêt équitable. Upstart ne soutient pas seulement une importante main-d'œuvre à distance, mais dispose également de bureaux à San Mateo, CA; Columbus, OH; et Austin, TX.\n\nLa plupart des collaborateurs d'Upstart nous rejoignent car ils adhèrent à notre mission de permettre l'accès à un crédit fluide basé sur le véritable risque. Si vous êtes stimulé par l'impact que vous pouvez avoir chez Upstart, nous serions ravis de vous entendre !

Description

• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart • Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance • Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale • Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products • Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands

🎯 Exigences

• Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics • Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc. • Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement • Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.) • Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field • Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems • Experience in technology, marketplace, fintech companies with knowledge of consumer financing • Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making • Experience in coaching and mentoring junior team members on technical subjects

🏖️ Avantages

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees • Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose • Health Savings Account contributions from Upstart for eligible plans • Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage • Paid time off, sick and safe time, and company holidays • Paid family and parental leave to support caregiving and major life moments • Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving • Employee Assistance Program (EAP) offering mental health support and life-centered resources • Financial wellness resources, including access to financial planning tools and a financial concierge service • Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you • Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from • Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs) • Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).