Senior Manager, Growth Marketing Programs

🕒 il y a 9 jours

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VenturEd Solutions

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

☁️ SaaS

Education • SaaS

VenturEd Solutions est une entreprise de logiciels en cloud qui propose une suite d'inscription intégrée pour les écoles privées, indépendantes et confessionnelles de la maternelle à la terminale aux États-Unis. Sa plateforme centralise les admissions, l'aide financière, les frais de scolarité et de facturation, les contrats et dépôts, les paiements, et les flux d'informations des étudiants pour simplifier l'inscription, réduire le travail administratif, et améliorer l'expérience de paiement et de candidature pour les familles. VenturEd sert les écoles avec une offre SaaS configurable et évolutive, centrée sur la gestion complète du cycle d'inscription.

Description

• Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations. • Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based). • Build and manage the always-on, school-calendar-driven demand motion. • Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers. • Own the growth marketing content brief. Direct AI-assisted content production tools to produce campaign assets at scale. • Own budget direction and vendor relationships within your program portfolio. • Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. • Collaborate with Sales and SDR teams on campaign enablement content. • Brief leadership regularly on program performance, trends, and recommendations.

🎯 Exigences

• 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech • Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline • Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides • Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale • Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation • Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement • Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack • Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure

🏖️ Avantages

• Medical, Dental & Vision Benefits • Flexible Planned Paid Time Off • Generous Sick Leave • Purpose-Driven Culture • Work-Life Balance • Passionate About Community Involvement • Company Paid Parental Leave • Company Paid Short Term Disability • Remote Flexibility