Director, OPX Global Marketing

🕒 il y a 20 jours

🔔 Pennsylvania – Distant

🔔 Pennsylvania – Remote

💵 $162 000 - $202 500 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 1%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Westinghouse Electric Company

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5001 - 10000 employés

⚡ Énergie

🏭 Fabrication

Energy • Nuclear • Manufacturing

Westinghouse Electric Company est un leader mondial des solutions énergétiques propres, sûres, fiables et sans carbone, destinées principalement aux services publics et aux collectivités locales. Avec 9 000 professionnels répartis dans 19 pays, l’entreprise s’emploie à relever les défis du changement climatique grâce à une ingénierie et une fabrication innovantes. Westinghouse s’engage à transformer les modes de production d’énergie et recherche en permanence des talents souhaitant contribuer à cette mission.

Description

• Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions • Develop an integrated marketing plan aligned with corporate, team, sales, commercial growth and strategic account goals • Lead and mentor marketing professionals and external partners, setting priorities and strengthening execution across the portfolio • Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools • Enhance customer experience through personalized account-based marketing campaigns and customer insights • Lead AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation • Oversee market research and competitive analyses, advising OPX leadership on strategic positioning • Develop market intelligence covering customers, competitors, market trends, opportunities and growth strategies • Partner with commercial, operations, legal, government affairs, supply chain and global communications teams • Measure campaign performance and use data-driven insights to improve marketing effectiveness • Determine strategic positioning of conferences, sponsorships and Westinghouse-hosted events • Maintain consistency across marketing touchpoints in accordance with Westinghouse brand guidelines • Support commercial and business-unit technology/segment teams with market growth, new customer acquisition and existing-customer wallet share programs • Manage the annual marketing budget and guide execution of plans and campaigns • Report to the Chief Commercial Officer, OPX business unit

🎯 Exigences

• 10+ years in a marketing leadership or relevant role, including experience managing professionals • 10+ years of business unit or product marketing experience • Experience leading creative teams and overseeing projects or related disciplines • Experience with digital marketing tools, including account-based marketing (ABM) campaigns and customer journeys • Experience with AI functions and developing AI content and creative assets using agents • Mid-to-expert level knowledge of MS Copilot, Adobe Suite and digital tools technology stack • Experience developing marketing professionals, managing performance and building teams • Expertise working with senior business leaders and translating priorities into marketing strategies • Experience developing executive-level market intelligence and competitive landscape analyses • Willingness and ability to travel internationally 10%–20% • Must comply with applicable United States and comparable export control requirements

🏖️ Avantages

• Comprehensive medical benefits, potentially including medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options • Wellness programs, including Employee Assistance Program for employees and household members • 401(k) with company match contributions • Paid vacations and company holidays • Flexible work arrangements • Educational reimbursement and comprehensive career programs • Global recognition and service programs • Employee referral program • Incentive pay based on company and individual performance may be available

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