Director of Organic Growth

🕒 il y a 9 jours

🚗 Michigan – Distant

🚗 Michigan – Remote

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Recevoir des emails pour des emplois à distance

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Whisker

Site WebLinkedInTous les Emplois

501 - 1000 employés

👥 B2C

🛍️ eCommerce

🧘 Bien-être

💰 €31 000 000 Private Equity Round en 2019-12

B2C • eCommerce • Wellness

Whisker est une entreprise qui révolutionne le soin des animaux de compagnie grâce à ses produits innovants, principalement axés sur la simplification de la vie des propriétaires de chats. Fondée par Brad Baxter, Whisker propose des produits tels que le Litter-Robot, une litière autonettoyante, et le Feeder-Robot, tous conçus pour réduire les tâches quotidiennes liées aux soins des animaux. Forte de plus de 20 ans d'expérience et d'une équipe de plus de 500 employés, Whisker continue d'être à la pointe des soins connectés pour animaux de compagnie, apportant des solutions avancées à plus d'un million de clients dans le monde entier. L'entreprise utilise la technologie pour créer des produits qui améliorent le bien-être des animaux et de leurs propriétaires, soutenus par une application mobile fournissant des informations utiles. L'engagement de Whisker envers l'innovation est démontré par plus de 65 brevets mondiaux, tout en maintenant un design, un assemblage et un service américains pour garantir la qualité.

Description

• Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition • Identifies where product usage, content, and brand interactions naturally create distribution • Improves loop efficiency (conversion, share rate, velocity, amplification) • Expands loops beyond marketing into product and customer experience surfaces • Establishes organic as a measurable, accountable growth channel on par with paid • Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution) • Builds attribution models across fragmented and multi-touch organic journeys • Creates a continuous experimentation system to drive optimization and scale • Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces • Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms) • Ensures every surface contributes to loop creation, amplification, or conversion • Builds the automation and systems layer that powers organic growth at scale • Identifies manual workflows and replaces them with scalable, programmatic solutions • Develops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplification • Partners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines) • Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals” • Turns these signals into repeatable growth mechanisms • Builds systems that continuously surface and act on emerging opportunities • Partners with Product to increase shareability, visibility, and organic reach by design • Embeds growth loops and organic thinking across Marketing, Product, and Customer Experience • Ensures major initiatives are designed with distribution and amplification in mind • Acts as the connective layer between brand, content, product, and performance • Will perform additional responsibilities when required

🎯 Exigences

• BA/BS in Marketing, Business, eCommerce, or related field • 10+ years in growth, discovery, or performance-oriented marketing • Proven ability to drive measurable acquisition and revenue impact through organic channels • Strong systems thinking—you naturally design scalable solutions vs one-off tactics • Experience using AI, APIs, automation, or no-code/low-code tools to build marketing systems • Ability to connect brand, content, product, and growth into a unified engine • Comfort operating at both strategic and highly technical levels • Maintains confidentiality of proprietary information • Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions • A high degree of initiative, self-motivation, and ability to motivate others • Ability to establish and maintain cooperative working relationships with Team Members and colleagues • Comfortable with office pets (cats, dogs)

🏖️ Avantages

• Premium Medical/Dental/Vision insurance • Paid parental leave • Whisker Parents Program • 1 day "pawternity" leave for new pet adoption • Pet Insurance Discount • 401K match • Flexible spending accounts • Company-paid short-term disability and life insurance • Employee Assistance Program (EAP) • Generous paid time off • 14 Paid Holidays • Top of the line equipment • Pet-friendly office • Whisker products and swag • Continuing education Support • On-site gym with Peloton • Referral program