Senior Retention Marketing Lead

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $96 500 - $137 030 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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World Vision USA

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1950

🤲 Charité

🤝 À but non lucratif

Charity • Non-profit

World Vision USA est une organisation humanitaire chrétienne à but non lucratif qui s'associe aux donateurs, aux églises et aux communautés pour aider les enfants, les familles et les communautés à surmonter la pauvreté et les crises. Grâce au parrainage d'enfants et à des programmes ciblés, World Vision fournit des secours en cas de catastrophe, de l'eau potable, de la nourriture et des interventions sanitaires, la protection des enfants et le développement communautaire dans le monde entier. L'organisation met l'accent sur le service basé sur la foi, la transparence financière et la responsabilité (notant que 86 % des dépenses d'exploitation ont été allouées aux programmes en 2025), est une U. S. 501(c)(3), et est évaluée par des tiers évaluateurs de charité.

Description

• Own lifecycle retention strategy for the Sponsorship portfolio with primary accountability for the month 13+ sponsor retention (post-year-one), including clear ownership for churn reduction and tenure growth across priority risk moments (e.g., delinquency/non-payment, project closures/phase outs, child drops, and general attrition) in later tenure. • Develop and maintain a sequenced, insight-led retention roadmap (12–24 months) that prioritizes the highest-impact interventions, clarifies dependencies, and balances in-year needs with long-term portfolio health. • Govern retention measurement (in collaboration with Analytics) including churn by category/type/tenure, save rate, non-payment risk indicators, and leading engagement indicators. • Lead deep-dive cancel analytics to identify trends and drivers (by segment, acquisition channel, tenure, payment behavior, communications engagement, and operational/program factors) and translate findings into clear, prioritized opportunity hypotheses. • Create and optimize segmented retention journeys and experiences (audience rules, triggers, messaging strategies, channel mix, and timing), with emphasis on month 13+ lifecycle stages that mitigate churn, strengthen sponsor trust, and protect donor experience while minimizing operational burden and ensuring readiness for Sponsor Care/Service. • Lead retention test-and-learn plans: use cancel insights to size opportunities and define hypotheses; translate into briefs and requirements; partner with channel owners and Product/Digital teams to implement pilots (e.g., A/B, holdouts, phased rollouts); evaluate incremental impact and scale validated solutions with documented standards and playbooks. • Partner with Operations and Impact Lead to ensure sponsor-facing impact claims are credible, evidence-informed, and aligned to sponsor expectations. • Collaborate with Sponsor Experience journey owners (e.g., onboarding, extension, and operations/impact) to ensure retention interventions are coherent across the lifecycle and do not conflict with other touchpoints or channel priorities. • Maintain and evolve documentation and playbooks (journey maps, segmentation logic, decision logs, creative standards, and launch checklists) to support repeatable execution, partner self-service, and compliance alignment. • Represent Sponsor Experience/Sponsorship Product Marketing in cross-functional forums as assigned, advocating for retention priorities and surfacing risks, dependencies, and tradeoffs. • Work collaboratively with team members when assigned to work as part of a team.

🎯 Exigences

• Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience. Master’s degree preferred. • Minimum of 8 years of progressive experience in retention/lifecycle marketing, CRM/journey strategy, direct response fundraising, or related customer/sponsor experience roles, including demonstrated ownership of churn reduction programs and measurement. • Experience working with analytics tooling (e.g., BI dashboards) and with CRM/journey platforms; ability to partner effectively on requirements for data, segmentation, and experimentation. • Preferred: experience with sponsorship, recurring revenue, or subscription-style donor programs; familiarity with cancellation drivers such as non-payment/delinquency and program/fulfillment constraints. • Work Authorization: Must be authorized to work in the U.S.A for any employer