Director, Client Strategy – Media Director

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $120 000 - $140 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 11%

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🗣️🇺🇸🇬🇧 Anglais requis

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Wpromote

201 - 500 employés

Fondée en 2001

📣 Marketing

Marketing

Wpromote est une agence de marketing digital qui se concentre sur la transformation des entreprises à travers des stratégies marketing innovantes. Ils offrent une large gamme de services incluant les médias payants, le SEO, le marketing de contenu, les médias sociaux, et le marketing d'influence. Wpromote utilise sa technologie propriétaire et des insights basés sur les données pour optimiser la croissance commerciale et la performance marketing. Leur approche est agile et axée sur les résultats, mettant l'accent sur la planification stratégique, l'optimisation du taux de conversion et l'intelligence d'affaires. Wpromote vise à aider les entreprises à débloquer leurs données et prévoir les opportunités futures, travaillant avec les leaders de catégorie et les startups pour surpasser la concurrence à travers des solutions créatives. L'agence est reconnue pour son approche innovante et son impact sur la rentabilité des clients, soulignant l'importance de l'utilisation des données et de la planification stratégique du marketing.

Description

• Serving as the strategic lead and primary business owner across a portfolio of accounts • Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms • Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations • Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations • Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities • Owning account health metrics including retention, revenue growth, profitability, and delivery quality • Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact • Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks • Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation • Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution • Leading and mentoring channel team members, fostering accountability, growth, and high performance • Elevating internal processes, planning rigor, and strategic storytelling standards across the organization • Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

🎯 Exigences

• 7+ years of experience in media, marketing strategy, or integrated client leadership • Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership • Strong financial acumen, including budget forecasting, revenue management, and profitability oversight • Demonstrated ability to lead executive-level client conversations and influence senior stakeholders • Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling • Experience translating business objectives into integrated media, creative, and data strategies • Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives • Strong organizational leadership skills with experience balancing strategic vision and operational execution • Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

🏖️ Avantages

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!

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